Schedule

  • Sept 27, 2021 Monday


  • As you book your arrival to Colorado, plan to meet up with us in at BOA HQ between 4pm and 7pm. Food and drinks will be provided.
    Where
    BOA HQ - Denver

  • After the Opening Night Reception group transportation will be provided to the Ridgeline Hotel in Estes Park.
    Where
    TBA

  • Late Night Happy Hour in the hotel bar! Check-in to your hotel room and meet your colleagues to kick off OMS 2021.
    Where
    Latitude 105 @ The Ridgeline

  • Sept 28, 2021 Tuesday


  • TBA
    Where
    TBA

  • Darrel Larson has been the International Director of Sawyer Products since 2015. In 2008 he founded, and still directs, Give Clean Water, a non-profit dedicated giving clean drinking water around the world. As part of Give Clean Water, Darrel was an AIDF Global Innovator of the Year Finalist in 2018. Throughout the process of his work, Darrel realized a disturbing trend about the current state of relief and development around the world. Currently, most relief efforts deliver water through single-use plastic bottles and bladders. These bottles and bladders pile up as litter throughout villages around the world. Today Sawyer continues to challenge the relief and development world to replace single-use plastic with reusable portable water filters.
    Content Amplification
    Content Creation
    Content Monetization
    Where
    TBA

  • They say in media, there are always two audiences: readers and advertisers. Brian Smith, Senior Content Marketing Manager, Outside Magazine, Scott Rosenfield, site director, Wired Magazine, and Eve O'Neill, senior staff writer, Wirecutter, debate which model is best for their readers as well as for their advertisers (brands). While these monetization models are certainly not mutually exclusive, these editors will share Pros and Cons of each.
    Content Monetization
    Where
    TBA

  • Let’s talk Reels - harness the power to create and edit entertaining short-form videos and share them with the global community that matters to you. Together we'll learn and play with the newest format on Instagram, helping you connect with people by engaging with your shared interests through entertainment.
    Content Creation
    Where
    TBA

  • It's all about lifestyle (and sometimes health insurance). Some go from freelancer to editor. Others go from editor to freelancer. And some even go from editor to marketing / PR while others stay in editorial but move from pure play media to a brand or a DMO. There are a lot of options out there for media professionals but making navigating a transition can be tricky. These successful professionals will tell you how they made their career jumps all while still staying true to the umbrella of media and marketing within the outdoor industry.
    Where
    TBA

  • If a product isn't Best of Show worthy, it won't win a Best in Show. But not all Best of Show worthy products get the attention needed to win the awards they deserve. Veteran PR professional Eric Henderson will share his formula for getting the attention of top outdoor editors to win best in show awards and getting into gear guides, while Sean McCoy, editor in chief of Gear Junkie, will share his team's process for combing through product while at tradeshows.
    Content Amplification
    Where
    TBA

  • In 15 months, Gearmunk grew their email list (The Stoke) from less than 1,000 to 235,000 while maintaining a 71% open rate and list growth rate of 1.5% a month. SNEWS, one of two B2B titles at Active Interest Media (AIM), is run by a two person team. Yet email list growth exceeds industry benchmarks and open rates hover over 60%, the highest in the portfolio. Korkers, a leader footwear traction, grew email revenues 1053% during Q4 YoY, by introducing an upsell/cross-sell automated email program. These panelists will share best practices to growing email lists, attaining unusually high open / click-through rates and sharing what it takes to grow email revenue by 5 digits, year over year.
    Content Amplification
    Content Monetization
    Where
    TBA

  • The hashtags #KeepItPublic, #RunWildMyChild, and #5050onthewater all have something in common; they were started through grassroots efforts all of them went viral. But it was no accident that these hashtags blew up. These campaigns were meticulously designed and vigorously promoted and will deliver results for these media and brands for years to come. Learn how to design a your own hashtag campaign in this session.
    Content Amplification
    Content Creation
    Where
    TBA

  • Press trips were once regarded as the pinnacle of a travel writers career until pro YouTuber, Monica Ortega, and blogger/editor, Kraig Becker, figured out they could make a career (and a good one) going on press trips for a living. These speaker will break down the many monetization opportunities that vlogger, blogger, and freelancers miss out on when working with DMOs.
    Content Monetization
    Where
    TBA

  • We'll break everyone up into teams for this interactive, hilarious, and booze fueled tour of Estes Park. Teams will compete at stations for swag, paid gigs and bragging rights. Be ready to bike, climb and fish all over town (for technical stuff - you'll pick a representative on your team so don't worry - we're not going to have you hucking drops or on sighting unfamiliar climbs - unless you want to). Also be ready to walk around for a couple hours at elevation in the wet and cold! (if this doesn't sound like a good time, hit us up and we'll figure out a different arrangement for you!)
    Where
    All over Estes Park!

  • Whew! All that walking and competing sure builds an appetite. Time to chow down, drink and relaaax.
    Where
    TBA

  • TBA
    Where
    TBA

  • TBD
    Where
    Ridgeline Hotel

  • Sept 29, 2021 Wednesday


  • TBA
    Where
    TBA

  • Super excited to be bringing the first-ever Outdoor Recreation (OREC) case competition to the industry. We are bringing in OREC directors from 8 different states to bring you the toughest problem facing their departments. Everyone in the room divides into teams and brainstorms solutions then present their solutions to the room. It’s a great way to crowdsource ideas from the sharpest minds in the outdoor industry and to get awesome prizes along the way!

  • When the words "blog monetization" are mentioned, many minds immediately go to ad sales. Think again. These two speakers have figured out how to make a good living my running blogs that they are passionate about. Michael Lanza, founder of The Big Outside, has a different formula where ad sales plays a role, but not the dominant role in the overall revenue picture. Jessica Williams, founder of You Did What With Your Weiner has found that some revenue streams that don't work for other bloggers seem to work for her. Learn the secrets that have made Michael and Jessica successful as one person media operations.
    Content Monetization
    Where
    TBA

  • Top editors and brands get pitched constantly, yet only a limited number of pitches see the light of day. What makes a successful pitch stand out?
    Where
    TBA

  • Influencer campaigns are exciting on the surface, especially for new brands looking for trendy exposure in the right circles. But when the money starts flowing out it’s not wise to assign a value or ROAS on engagement alone. Doing so is simply a “hunch” and a risky approach to marketing. In this instructional workshop, you will learn how to develop, structure, execute, and manage a partnership marketing or “influencer campaign”, from online or offline referrals, that embraces traditional publisher partnerships as well as other partnership types like brand ambassadors, podcasters, and even happy customers. TAKEAWAYS You’ll come away with a solid understanding of the types of influencers and partnerships, influencer campaign requirements and deliverables, knowledge on how to tie a performance/affiliate element into your influencer campaigns, and, most importantly, with realistic expectations and ways to measure the results of your influencer marketing efforts.
    Where
    TBA

  • Who knew that there is such a breadth of legal knowledge within the outdoor media community! These attorneys walk through common legal issues for content creators, contractors, branding professionals and entities hiring contractors. Listen in as these outdoorsy attorneys break down common legal issues for media, everything from tax issues to contract law to common intellectual property questions from brands.
    Content Creation
    Content Monetization
    Where
    TBA

  • Outdoor Media Awards is where we celebrate the best voices in the outdoor industry from 2019.
    Where
    TBA

  • Driving listeners to a podcast is no easy task. The good news is many podcasts have the right resources to drive traffic to their podcasts. These panelists will share their secrets of how to drive listeners to their podcast.
    Where
    TBA

  • Many brands have non profit partnerships but don't know how to leverage them to the fullest. Further, many publications don't realize that foundation money set aside or non profit journalism can be accessed by for-profit media outlets if the publication works with an intermediary like Society of Environmental Journalists.
    Where
    TBA

  • During last year's Facebook's F8 conference, Mark Zuckerberg announced that Facebook will be placing more emphasis on Groups. Then a year later, Facebook ran Superbowl ads promoting Groups. FB Groups have a higher reach and engagement, and are better marketing tools than Pages and your brand or publication needs to be using them. Listen to Jessica Carrillo Alatorre, executive director of Hike It Baby and Daniel Galhardo, founder and CEO of Tenkara USA, talk about how they leverage Facebook Groups to create community, benefit their companies and at the end of the day, make the world a better place.
    Content Amplification
    Where
    TBA

  • Ever wonder why Facebook reminds you of posts you created 10 years ago? Because remarketing is oftentimes more powerful than creating brand new. Refreshing and remarketing content is not only an amazingly effective use of energy, old social posts and content oftentimes go further on the second push. Don't waste unnecessary time and energy creating brand new content when you can drive traffic with the stories you already have! We'll dive into creative ways you can use previously published content to drive new audience interactions and engagement across your website, social media, and email newsletters.
    Content Amplification
    Content Creation
    Where
    TBA

  • Closing Address from next year's host, Travel Nevada and Incline Village Crystal Bay Visitor Bureau.

  • OMS 2021 is officially over but the faithful who remain, we will be doing a post-conference group hike!

  • For this year's post-conference activity, we'll go for a group hike and take in some of the most breathtaking scenery in the world.