Influencer campaigns are exciting on the surface, especially for new brands looking for trendy exposure in the right circles. But when the money starts flowing out it’s not wise to assign a value or ROAS on engagement alone. Doing so is simply a “hunch” and a risky approach to marketing. In this instructional workshop, you will learn how to develop, structure, execute, and manage a partnership marketing or “influencer campaign”, from online or offline referrals, that embraces traditional publisher partnerships as well as other partnership types like brand ambassadors, podcasters, and even happy customers.
You’ll come away with a solid understanding of the types of influencers and partnerships, influencer campaign requirements and deliverables, knowledge on how to tie a performance/affiliate element into your influencer campaigns, and, most importantly, with realistic expectations and ways to measure the results of your influencer marketing efforts.