Schedule (No Headers/Broken)

  • (Day 1) Oct 30, 2022 Sunday


  • Check in for the conference and get your badge!
    Where
    Near the front desk of the hotel

  • Join us in the legendary Thunderbird Lodge overlooking the lake. We’ll have heavy horderves (fancy for “finger food for dinner”) on deck while you’re touring the strangely fascinating property owned by George Whittell Jr. Underneath the property runs a labyrinth of caves and caverns where he used to keep exotic animals to scare guests that didn’t meet his expectations… Now that’s a spooky start to your Halloween weekend.
    Where
    Thunderbird Lodge

  • (Day 2) Oct 31, 2022 Monday


  • Check in for the conference and get your badge!
    Where
    Registration will be set up near the front desk of the hotel

  • Brands will host a breakfast table where their logo will be prominently displayed with whatever swag they want to place at the table. Attendees will grab their breakfast from a buffet line and have a choice of which table to sit at. This is a networking opportunity for brands to meet media attendees in a semi-intimate breakfast setting.
    Where
    TBD

  • Marcus Eriksen and Anna Cummins, co-founders of the 5 Gyres Institute, will reveal new data on plastic pollution across US National Parks, and share additional research on plastic pollution in the world's oceans. 5 Gyres’ most recent project, Plastic-Free Parks TrashBlitz, mobilizes volunteers around the country to document plastic waste at U.S. National Parks using the TrashBlitz research platform. The data will contribute to a report, highlighting the most common items and brands found, to support legislation to reduce single-use plastic in our protected spaces. Outdoor Media Summit attendees will be among the first to hear findings from this report. The 5 Gyres Institute is a leader in the global movement against plastic pollution with more than 10 years of expertise in scientific research and engagement on plastic pollution issues. Since 2009, the team has completed 19 expeditions, bringing more than 300 citizen scientists, corporate executives, brands, and celebrities to the gyres, lakes, and rivers to conduct first-hand research on plastic pollution. Through this research, 5 Gyres engages diverse stakeholders in understanding the science to drive impact as well as conduct community outreach and citizen science to implement data-driven solutions.
    Where
    TBD

  • They say that it’s never too early to sell, only too late. Meet the founders of some of the most iconic outdoor industry media brands, and listen to their inner thoughts as they reflect on their journey through acquisition. In this rare, raw and honest session, they’ll share what they wish they had done differently as well as what they did well.
    Content Monetization
    Where
    Room 1

  • Podcasts have unique challenges compared to other digital platforms. There are no clicks, and attribution can only be tracked via coupon code. Yet podcasting remains the social platform with the most engagement, where listeners actually tune-in to ads versus just clicking out of them on other platforms. These podcasting aficionados discuss how to monetize your work and connect with long-term partners that have your back, so you can focus on what matters most: everything you have to say in the first place.
    Content Monetization
    Where
    Room 3

  • The dilemma of the outdoor industry is figuring out how to grow as an industry without also growing our environmental footprint. As the market expands, we sell more products that then create more waste. But what if there was a way to eliminate the waste altogether? Meet recommerce. Recommerce keeps products circulating between users to keep lightly used items from going into the landfill. Up until now, recommerce has been too complicated of a technical task but these companies have figured out how to launch recommerce operations in a way that is both profitable and sustainable for your organization.
    Content Creation
    Where
    Room 3

  • The first test of SCARPA’s Athlete Mentorship Initiative program resulted in 31 successful pairings between members of the brand’s athlete team and novice athletes from marginalized communities. Now in its second year, the program is ready to continue redefining what it means to be a sponsored athlete and part of an athlete team — all the camaraderie and support, none of the gatekeeping and clawing your way to the top.
    Content Amplification
    Where
    Room 1

  • You have a dream, and you know the roadmap to get there. All that’s left to do is get enough support to make it a reality. Launching a new product or program requires an enormous amount of overhead, and not everyone comes armed with a trust fund or a lifetime’s worth of savings to get their plans off the ground. Crowdfunding offers a way to kill two birds with one stone: getting your finances taken care of, and building up an initial audience. Take home tips and tricks to keep your crowdfunding endeavors in line with your brand, without sacrificing authenticity or independence.
    Content Monetization
    Where
    Room 2

  • Outdoor experiences are all about stepping foot into the new and unknown, so it's fitting that the industry is starting to do the same in terms of web technology too. Learn about Web3—the new frontier for the worldwide web—and how outdoor businesses can utilize this new platform to exponentially expand their reach.
    Content Amplification
    Where
    Room 3

  • Since its beginning, Costa has been driven by a higher calling. But what is “it,” and why is it important? On a journey over the last two years, Jess and her team stepped back to “piece together” the brand’s 40-year history to underscore and reinforce the brand's purpose. During this Halloween day lunch keynote, Jess will share her story of how you can lean on both history and passion to breathe new life into your brand essence, and live it loudly for years to come.
    Where
    TBD

  • There are a lot of numbers out there, and many of them will impact your sanity more than your listenership. Pare it down to a few key metrics that make the most sense for visibility, and content evolution. You’ll improve your show output based on listener input, plus attract a loyal following that grows by the day. Best of all, you’ll narrow your focus to the numbers that actually matter for you and your audience so you can leave the rest behind.
    Content Amplification
    Where
    Room 1

  • Journalists spend their careers serving the public interest through storytelling and truth-exposing. While these efforts are valiant and oftentimes, selfless, they don't always pay for things like health insurance and mortgage payments. Listen to Eric Smith, former award winning journalist and public relations head of Vista Outdoor, about his transition to PR. He'll talk about what really goes into making the switch as well as the pros and cons associated with transitioning to "the dark side."
    Content Creation
    Where
    Room 2

  • There’s a tricky balance between putting up walls and selling your soul on social media. For a growing number of creators, TikTok isn’t just a space to have fun and showcase your personality — it also opens the door to a whole new career path full of business partnerships and sponsorship opportunities. These three speakers have found unique ways to monetize on the platform, including merchandise and brand deals, that have helped turn their passion into a high paying career.
    Content Monetization
    Where
    Room 3

  • What does it take to attract a rabid audience that’s chomping at the bit for every thought on your mind and eager to engage with your content on every level? It’s one thing to put your ideas out there and entirely another to round up a loyal crowd. Make sure your words aren’t falling on deaf ears by building up an army that will fight for you, promote your hard work, and follow you anywhere.
    Content Amplification
    Where
    Room 1

  • Category level SEO is very different for brands versus media. Brands will have a hard time outranking retailers for category keywords on Google but on Amazon, keywords are ripe for the picking. On the flipside, media publications will have no interest in ranking for category-level terms on Amazon but ranking for a term like “Best Headlamps of 2022” on Google means a huge influx of traffic (and affiliate revenue). So what goes into winning these searches? A lot of time, content and these SEO secrets that our speakers will share.
    Content Amplification
    Where
    Room 2

  • If you've been on social media at all in the last year or two, you've probably seen tags popping up to the tune of "Tag responsibly, keep X beautiful." But it’s not quite as simple as that. Disguising versus sharing your destination has turned into a contentious battle with pros and cons on both sides. Dig into the ethics of geotagging as it relates to the crossroads between ecological preservation and social gatekeeping. Is there a way to promote both the longevity of the outdoor spaces we love and equitable access to them?
    Content Amplification
    Where
    Room 3

  • This booze-fueled chaotic competition is one of the quickest ways to hit all of the touristy hotspots in North Lake Tahoe in the least amount of time possible. Attendees split up into teams and scatter throughout town, hitting stations where High Intelligence Tasks (or HITs) await your crew. You’ll collaborate with your newly formed teammates to accomplish these HITs and compete for prizes while also creating content that you can potentially use for your brand or publication’s social handles.

  • After walking around 3.5 miles, hitting up Incline Village’s top spots, and working up quite an appetite, we’ll hike up to Alibi Ale Works to refill the tank. We’ll learn all about Alibi’s brewing process using the water from Lake Tahoe, and you’ll get to taste the difference for yourself with 16 different brews on tap.
    Where
    TBD

  • (Day 3) Nov 01, 2022 Tuesday


  • OREC offices at the front lines of the outdoor recreation economy. These state offices have unique challenges that media and brands will help problem solve. At the beginning of the session, state directors will lead roundtables of by sharing some of the most urgent outdoor recreation priorities in their jurisdiction. At the end of the session, solutions will be shared to the group at large.

  • How do you come up with a year-round content strategy that holds up to the changing of the seasons? What's the best way to relate to your audience as a brand and make a personal connection? These speakers will talk about their unique approaches to content strategy that keep viewers engaged year-round while not running out of content. There are many ways to go about content strategy on YouTube; these speakers will talk about the pros and cons of their methods.
    Content Creation
    Where
    Room 1

  • There's a new kind of advertising tactic in town: affiliate marketing. Avantlink connects brands with publishers with the intent to build relationships rooted in mutual benefit. Publishers and creators can promote the brands that speak most to them in return for commission, while brands can access a network of reputable publishers whose work they're proud to be a part of. Discover how to harness the power of performance marketing on both sides of the equation.
    Content Amplification
    Where
    Room 2

  • Gear editors say it all the time; the pitch often determines coverage. Editors sift through stacks of pitches in the inbox every day, trying to decide which products will get covered. While it seems like there’s a complicated formula when deciding which products get coverage, editorial decision-making is actually pretty simple; which pitches will be easy to turn into stories, which pitches will take forever to turn into a story. Make the editor’s job easier and learn how to craft your pitch in a way that makes it easy for them to cover your products!
    Content Amplification
    Where
    Room 3

  • Oregon State University’s (OSU) Center for the Outdoor Recreation Economy (CORE) is sponsoring OMS’s Future Leader Investment Program (FLIP): a program that recruits industry leaders, brands, conferences and organizations and pairs them up with BIPOC individuals, with the expressed goal of fast-tracking a diverse cohort for senior leadership in our industry. CORE is dedicated to advancing inclusive research and leadership programming for the outdoor industry. Representatives from CORE and their partners will provide an essential introduction to the outdoor recreation economy, including its economic, cultural and environmental impact, and its potential as a driver of positive change. This presentation will include a historical overview of the outdoor recreation economy, how the sector is currently organized, and how programs like FLIP and others are helping to diversify the future workforce of the outdoors!
    Content Creation
    Where
    Room 1

  • “Viral” is quite the buzzword these days, but what does it actually mean for content creators? It takes more than following all the right trends to show up on the Explore Page, and gunning for popularity might not be the best mindset to foster in the first place. Get a better understanding of how Reels work on Instagram and how to channel your creative energy into a format that makes people stop the endless scroll long enough to catch on, ride the wave, and keep coming back for more.
    Content Amplification
    Where
    Room 2

  • People. TikTok is the future. Whether you like the channel or not is irrelevant… but you might as well learn to like it. Outdoor brands and publications will adopt the platform just like they did Facebook and Instagram 10 years ago. Our advice? Hop on board now while the algorithms still favor newcomers. But showing up is only half the battle. Knowing what to say (and being consistent with your message) is the more difficult half. Listen to three TikTok superstars that honed in on their message, and thus, audience, early on.
    Content Creation
    Where
    Room 3

  • Media, brands and Scavenger Hunt teams are all potential recipients of Outdoor Media Awards. The atmosphere is both fun and light, yet suspenseful as the awards get more serious (like Editor of the Year). During the ceremony, three categories of awards will be announced: People’s Choice, Judge’s Choice and Sponsors Choice.
    Where
    Ballroom

  • Founded in 2018, Clean Up The Lake has now successfully removed over 50,000 lbs of small litter from various lakes in the Sierra Nevada, implemented preventative youth education programs, and has spearheaded awareness campaigns that have reached hundreds of millions of people around the world. Colin West, the founder of Clean Up The Lake, will share insights on the project as he works to fight back against plastic and all forms of pollution in our global environment, both on land and under the surface, starting right at home in Lake Tahoe.
    Where
    TBD

  • Whew! You made it. At this point, the conference is over but we have one last activity for all the stragglers who want more! Every year we do a post-event hike in one of the destination’s iconic locations. This year, we’ll start at East Shore Trail and make our way up to Monkey Rock, which is a 2.6 miles out and back with 500ft elevation gain hike.
    Where
    Monkey Rock