Schedule (No Headers/Broken)

  • (Day 1) Sep 24, 2023 Sunday


  • Check in for the conference and get your badge!
    Where
    The Grove Hotel Lobby

  • (Day 2) Sep 25, 2023 Monday


  • Brands will host a breakfast table where their logo will be prominently displayed with whatever swag they want to place at the table. Attendees will grab their breakfast from a buffet line and have a choice of which table to sit at. This is a networking opportunity for brands to meet media attendees in a semi-intimate breakfast setting.
    Where
    Room 420 l Boise Centre

  • The world of media and journalism has changed dramatically over the last two decades. Today, AI has the potential to be one of the most significant disruptors that many publishers, journalists and marketers will face in their lifetimes. Yet when taken into context of history, AI is simply another disruption that the smartest organizations will master and use to their advantage. Over the last 20 years, Stephen Regenold, former journalist, New York Times writer and Founder of GearJunkie.com, has used these disruptive moments to propel his career. In this keynote, Regenold will break down AI in the context of media disruptions over the last 20 years, and offer advice for how organizations can utilize artificial intelligence to get ahead. Bonus: The presentation will give a peek inside an initiative at GearJunkie and AllGear Digital to enhance editorial workflow with AI and the latest in digital tools.
    Where
    Room 420 l Boise Centre

  • It's one thing to make incredible videos. It's another to get people to watch them in the first place. These YouTube aficionados have cracked the code on this platform's unique algorithm, and know just how to reel in viewer after viewer before they've even hit play.
    Content Amplification
    Where
    Room 410A l Boise Centre

  • It's not just new brands that are taking advantage of crowdfunding as a major source of income and lead generation. Established brands that either got their start via crowdfunding or the "traditional" way are turning classic crowdfunding methods on their heads to keep them relevant at all stages of the game. Learn how to elevate your crowdfunding game to the next level so it can support you and your goals even as you grow.
    Content Monetization
    Where
    Room 410B l Boise Centre

  • B2B content is due for a face-lift. Businesses have branched out to a variety of platforms over the years as a means to share their stories with different audiences and in different ways. The way businesses communicate with each other needs to do the same. These B2B editors have revamped their approach accordingly, and are ready to lead the way into a new era of business communication in the outdoor industry.
    Content Creation
    Where
    Room 410C l Boise Centre

  • There's no denying that we're in the thick of the digital age, especially when it comes to journalism. But that doesn't mean that print is dead—not by a long shot. It just can't look the same as it did in the past. The future of print demands creative avenues to spark, hold, and keep a reader's eye for the long haul.
    Content Creation
    Where
    Room 410A l Boise Centre

  • We're hearing it from everyone at every turn: budgets are tighter than ever before. But the hungry content monster never gets full. Learn how to keep feeding it on a variety of media platforms without draining your accounts, sacrificing quality, or trading time for money.
    Content Creation
    Where
    Room 410B l Boise Centre

  • Repeat after me: AI is your friend. Artificial Intelligence isn't here to take your job. It can, however, make your job a whole heck of a lot easier. Learn specific strategies for making AI your greatest asset in media and marketing.
    Content Creation
    Where
    Room 410C l Boise Centre

  • Whether you’re a marketing, PR, or business leader, your strategy and success depend on how much you understand the market and consumer behaviors. Join OIA President Kent Ebersole to learn about the state of the outdoor market and the latest trends in outdoor recreation participation. You'll gain insight into economic conditions impacting the outdoor industry, consumer confidence and sentiment, trends in consumer spending, and a full view of the evolving and emerging outdoor participant base.
    Where
    Room 420 l Boise Centre

  • There's a difference between highlighting new gear and actually putting it through the wringer for an honest, thorough review. The process isn't easy; it takes time, effort, meticulous attention to detail, and a variety of viewpoints. The best reviews go far beneath the surface to uncover the hidden characteristics of a product that might not show up until later on down the line when surprises are anything but welcome. Each of these three gear experts takes a different approach to scrutinizing the products they review so readers can actually trust what they have to say. Fellow gear reviewers and brands alike can learn from what they're looking for in the testing process.
    Content Amplification
    Where
    Room 410A l Boise Centre

  • While hunting and fishing do fall under the category of "outdoor activity", we're looking at a pretty different audience here compared to your typical hiker. But there's a huge market out there just waiting for your initiative. Learn how to integrate this sub-category into your media strategy without losing grip on your roots as well.
    Content Creation
    Where
    Room 410B l Boise Centre

  • You have a good grasp of the basics of building and maintaining a strong affiliate program. Often our team at AvantLink fields the question – “What else can we be doing?” Join REI and AvantLink as they discuss advanced tactic that can be used to take your program to the next level!
    Content Amplification
    Where
    Room 410C l Boise Centre

  • Social media changes with the flip of a switch. But one thing hasn't changed: the power of influencers and ambassadors. Learn how to best utilize these impactful creators who get straight into the heads and hearts of your desired audiences on a daily basis.
    Content Creation
    Where
    Room 410A l Boise Centre

  • The life of a freelancer isn't glamorous, but it's the perfect avenue for those who yearn for control over their creations and get excited about diversifying their output. And now, it's more possible than ever to thrive as a freelancer in the outdoor industry. Learn from these three full-time freelancers how to navigate the peaks and valleys of the unpredictable life of independent contracting.
    Content Monetization
    Where
    Room 410B l Boise Centre

  • It may seem like gear awards and roundups are nothing more than a popularity contest. But there are very real criteria that these top gear reviewers keep in mind when selecting their top picks. Make sure you know what they're looking for, and what matters in both a brand and a product when it comes to getting in the spotlight for the right reasons.
    Content Creation
    Where
    Room 410C l Boise Centre

  • (Day 3) Sep 26, 2023 Tuesday


  • PR is an essential piece of the marketing puzzle. But what's the best approach for brands: in-house or out-of-house PR? Learn from these three PR pros who've seen both sides of the story.
    Content Monetization
    Where
    Room 410A l Boise Centre

  • For too long, the outdoor industry has catered to straight-size participants in terms of both content and gear. Join in on this breakout session to learn how brands and media alike are widening their perspectives and options in order to better accommodate adventurers of all sizes.
    Content Amplification
    Where
    Room 410B l Boise Centre

  • People these days are tied to their phones, which means that SMS marketing holds more potential than ever before. These brands have figured out how to make those messages mean enough to keep readers subscribed and engaged, despite the constant influx of texts we all receive on a daily basis. Find out how to make your messages stand out amidst the steady stream.
    Content Creation
    Where
    Room 410C l Boise Centre

  • As you settle into Affiliate Marketing and become comfortable with the basics of building your program, the next step is to explore strategies to take your program to the next level. Join The Trek, Camelbak and AvantLink as they discuss whats working and whats next in the world of affiliate marketing.
    Content Amplification
    Where
    Room 410A l Boise Centre

  • Just because email marketing has been around the block doesn't mean it's a dinosaur in the media and marketing world. Email has stuck around through all the ebb and flow of the media landscape, which only means one thing: it's the most reliable marketing tool available to you. Learn how to teach an old dog new tricks with these tips for the most effective ways to utilize this classic platform.
    Content Amplification
    Where
    Room 410C l Boise Centre

  • Media, brands and Scavenger Hunt teams are all potential recipients of Outdoor Media Awards. The atmosphere is both fun and light, yet suspenseful as the awards get more serious (like Editor of the Year). During the ceremony, three categories of awards will be announced: People’s Choice, Judge’s Choice and Sponsors Choice.
    Where
    Ballroom

  • Legislation, such as the American Outdoor Recreation Act, has the potential to take the outdoor recreation economy to new heights—all while preserving public lands, offering solutions for preventive healthcare and healing divisions in our country. Learn about the bipartisan effort in Congress to put outdoor recreation front and center in the political landscape.
    Where
    TBD