Outdoor Media Summit is the professional conference for media and marketers in outdoor. For two and a half days, top outdoor brands and media participate in keynotes, breakout sessions and group activities to stay ahead of the trends in digital publishing.
OMS is in its fifth year and this year’s conference will take place October 30 – November 1, 2022 at The Hyatt Regency Lake Tahoe Resort in North Lake Tahoe, Nevada.
The breakdown has historically been roughly 65/35 media/brands.
On the Media side, it’s usually self-assigning editors of digital publications—but we also get a fair amount of print folks as well as podcasts, vlogs, and influencers. Click Previous Attendees for a full list of previous media publications who have attended.
On the Brand side, it is usually marketing folks at outdoor brands. We always get a couple PR and marketing agencies, DMOs and digital platforms, but the bulk of the brand side is internal marketing folks at brands.
This year we will cap the show off at 150. We’ve capped the show every year and have sold out every year (sometimes months before the event). We’d love to grow the show, but not at the expense of quality. And selling out early is one way we make sure we have enough time to prepare!
We will sell out again in 2022, so get in early before we sell out!
It depends on if you’re a Media or Brand. Media usually comes out for the education. Brands usually come out for a combination of education and brand awareness. Both Brands and Media enjoy the networking component.
Education is how we built our reputation. We have very strict guidelines when it comes to sessions. We have a “no bs presentations allowed” philosophy, where we vet sessions for sales pitches and intro-level/high-level talks. Our goal with content is to make every session the best session that an attendee has ever sat in. We want more people to say things like “that’s the best session I’ve ever sat in, ever,” which is something we frequently hear. We want to arm you with what you need to know in digital publishing to stay ahead of the pack.
Then there is the brand awareness side of things. Many brands come out because they want social media exposure during the show. One year, we trended on Facebook (back when there was a Trending box in the top right corner of Facebook) for the #jacksonhole because so many top media and brands were hashtagging it all at once. Other brands are looking for press exposure. We’ve had brands get written up in Men’s Journal, Women’s Running, Gear Junkie, Canoe and Kayak, Huffington Post, local TV affiliates, newspapers, and all sorts of blogs and podcasts as a result of activations from our show.
Finally, there’s the networking component. Brands and Media are two audiences that naturally want to meet each other. But instead of having a hundred, 10-minute shallow meetings, we want to create an environment where you can have ten, 100-minute deep meetings. So the networking events are designed to encourage collaboration and partnerships so you can close deals, at the show.
There are three formats of content at Outdoor Media Summit. First is the Keynote format, which entails breakfast and lunch keynotes on Day 2 and Day 3, as well as short introductions at happy hours. These are less technical, higher level, and focus on trends in digital publishing or the outdoor industry in general.
Second is the Breakout Session formats. Breakout sessions are “in the weeds” so to speak. They are highly technical and most sessions are intermediate to advanced. We find that our audience is technically sophisticated and want deeper “how-to” content.
The third format is Group Activities, which include the opening night networking event, Breakfast with Brands, Scavenger Hunt, and Outdoor Media Awards. These events are designed to facilitate meaningful business discussions while getting outside and having fun. We break people into groups or pair people up, and MC/moderate the conversations to encourage partnerships and collaborations.
We’ve seen brands and media negotiate five-figure deals at the show. And that’s how we’ve designed the programming—we want to encourage collaborations and partnerships between brands and media. While not every partnership ends up in dollars exchanging hands, it’s certainly not uncommon at OMS.
All the topics will fall under the same three tracks from years past: Content Creation, Content Amplification, and Content Monetization. In layman’s terms: creating content, driving traffic/growing followings, and making money.
New for this year is a concept we’re introducing called Audiences. There are two overarching audiences: Media and Brands (same two audiences we’ve had every year).
Within Media, we are distinguishing between Podcaster, Vlogger, Social Influencer, Freelancer (photo, video or text), Editor.
Within Brand, we are distinguishing between Brand Marketers, DMO, PR / Marketing Agencies, and Digital Platforms.
Each talk will be tagged with the relevant audience so you’ll know if it’s a good fit for you.
As always, all our breakout sessions include one of these three components: a How-To, a list of tips or a list of tools. We encourage speakers to do screen shares (to show the audience where to click) and all speakers are required to click a checkbox in their speaker agreement that says that they are willing to “give up their secrets.”
We will be recording each session and they will be available after the conference as a part of every conference pass. They will also be available for purchase if you weren’t able to get to the show this year.
Bring your A GAME for sure. No pitches, plugs or promotions here. We want the real stuff – the secrets, tips and techniques that prove you’re the expert in your field. Show us your stuff here! Speaker Application
UPDATE: Due to rescheduling due to Covid-19 some of the following details may change. Stay tuned for updates!
The conference will run from October 30 – November 1, 2022.
We encourage you to stick around and explore for a day or two! Just because you didn’t get invited on a press trip (usually the criteria for these trips are pretty specific—the sponsor wants only Bike media or only podcasts) doesn’t mean you can’t pull a group together and do something fun! The Outdoor Media Summit Past Present and Future Attendees Facebook Group is a great place to organize something informal.
We are staying at The Hyatt Regency Lake Tahoe Resort, Spa & Casino which is located at 111 Country Club Drive, Incline Village, Nevada 89451.
We’re STOKED to announce that we will be at Incline Village Crystal Bay, North Lake Tahoe. Incline is basically a huge country club. Situated right near the lake, you have access to loads of water sports, beautiful beaches, superb mountain biking trails, and one of the only skate parks in Lake TahoeNow thats getting close to “Too Good To Be True status”. Learn more
The Opening Reception and Scavenger Hunt have historically happened outside of the conference center. Stay tuned for more info on specific events.
This booze fueled chaotic competition is one of the quickest ways to hit all of the touristy hotspots in North Lake Tahoe in the least amount of time possible. Attendees split up into teams and scatter throughout town, hitting stations where High Intelligence Tasks (or HITs) await your crew. You’ll collaborate with your newly formed teammates to accomplish these HITs and compete for prizes while also creating content that you can potentially use for your brand/publication’s social handles.
That’s totally up to you. If the content makes sense for your audience, push it out there, if it doesn’t, don’t do something that’ll make you feel fake. That said, we’ll be hitting some beautiful locations in North Lake Tahoe so likely you’ll find something that is worth creating content around!
We’re working on it! Keep an eye on your email for shuttle info.
We suggest the Reno-Tahoe International Airport (RNO). We are working on shuttles, so keep your eye out for an email on that! If you fly into anywhere else, it will be up to you to get to Incline Village Crystal Bay.
Don’t worry ‘bout that. We will have some shuttles as needed but be prepared to walk roughly 5 miles, at elevation during the scavenger hunt. And if that’s not going to work, no worries—just let us know and we’ll figure it out with you.
As we know so much can change from month to month, but know that safety is our #1 concern, which means we will be following the most up-to-date guidelines for the state of Nevada, which you can find here.
Your rate will depend on whether you are a media or non-media.
Media: $499 for Conference + Hotel Ticket
Media: $399 for Conference Only Ticket
Marketer: $1199 for Conference + Hotel Ticket
Marketer: $1099 for Conference Only Ticket
Absolutely, but you’ll miss out on some of the best parts of the show—namely the conversations that happen after hours. OMS will likely be the only event at the hotel, so pretty much everyone you bump into is going to be a show attendee. Plus we’re offering below-market hotel rates, so you’re unlikely to find anything cheaper in town. At the end of the day it’s up to you but to get the full experience, our recommendation is to stick with the Hotel + Conference badge.
Nothing from us. But you may want to bring your wallet if you want extra drinks after happy hours, or dinner after the conference ends on Day 3. Other than that, the conference is rather all-inclusive.
We’re not. The average cost per attendee is around $650-$700 per person (for six meals, two nights at a spectacular hotel, happy hours, shuttles, cost of speakers, event space, A/V rentals, programs, marketing materials, and hired hands). The event has not been profitable over the last four years, but we’re creating something special and unique, so it’s worthwhile.
We depend on both DMO’s and brand partners to make the event possible and we look forward to your partnership!
For Conference + Hotel, 100% refund minus credit card fees by July 12, 2022 and no refunds after that. For Conference Only tickets, 100% refund minus credit card fees until July 26, 2022, after that, 50% refund.
If an emergency comes up, let us know. We’ll work with you.
October in North Lake Tahoe means the middle of Autumn, so dress warm and be prepared for precipitation! Temperatures range from 58°F to 45°F. If it rains during the scavenger hunt, be prepared to walk outside for a couple of hours and get a little wet (only our crowd can appreciate the fun in that!). Warm socks, layers, waterproof shell. You’ve been skiing—you know the drill.
Business cards, underwear, pants — general conference stuff. One thing to note—this year we are striving towards Zero Waste and are asking you to bring your own soap/shampoo! There will be soap at check-in for folks who didn’t bring it, but it’s something we’re trying.
*Voting has closed for 2022.* If you submit multiple applications for the same person, it does not increase their chance of winning. Our committee will carefully pour over the recommendations to choose the winners.
There is a committee that handles the selection of the OMAs.
2 Breakfasts, 2 Lunches, 2 Dinners and 2 Happy Hours are included.
We will have chef-prepared vegetarian and vegan options! If you have any other requirements, let us know and we will try our best to accommodate. Contact Us