Alisha McDarris

Terradrift + Freelance Journalist

Alisha is a guidebook author, freelance outdoor journalist, and co-founder and editor of the sustainable outdoor blog and YouTube channel Terradrift. She regularly writes responsible gear reviews, adventure destination guides, helpful how-to’s, and science-based sustainability stories for publications like Terradrift.com, Popular Science, Backpacker, Outside, Sierra, Gear Junkie, AFAR, and more. Her goal: to get more people outside more often and enjoying the outdoors more sustainably.

All Sessions by Alisha McDarris

  • Day 2 l Tuesday, Oct. 15th


  • 2:00 PM  - 2:45 PM
    Dive into the world of PFAS (per- and poly-fluoroalkyl substances), commonly referred to as ‘forever chemicals,’ and their impact on outdoor brands and consumers. Discover what these chemicals are, why they’ve become a hot-button issue in the outdoor industry, and how they affect product performance and environmental concerns. Our speakers will explore the challenges and opportunities for marketing teams as they navigate consumer education about PFAS-free alternatives and caring for gear now that brands are making the shift due to government regulations and retailer policy. Learn strategies for effectively communicating product changes, addressing consumer concerns, and positioning your brand in an evolving marketplace.
    Where
    Ballroom B




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Alisha McDarris