Schedule

The focus of OMS is Digital Publishing and this year's theme is "Reducing Waste." If interested in speaking on these topics, head to the Speaker Application Page!

Note: This is not the final schedule—breakout sessions are likely to change times.
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  • May 3, 2021 Monday


  • We will congregate near Denver airport, and shuttle together to Estes Park for our opening reception.
    Where
    TBD

  • TBA
    Where
    TBA

  • TBA
    Where
    TBA

  • May 4, 2021 Tuesday


  • TBA
    Where
    TBA

  • Todd Phillips, founder of The Last Well, lived on a raft in the middle of a lake for 28 days to raise money for people in Liberia in need of water security. Little did he know he would raise $2.5 million dollars in that time. The Last Well is now on track to provide water security for every citizen in Liberia by the end of 2020. Throughout the process of his work, Todd realized a disturbing trend about the current state of relief and development around the world. Currently, most relief efforts deliver water through single-use plastic bottles and bladders. These bottles and bladders pile up as litter throughout villages around the world. Today, Todd has partnered with Sawyer to challenge the relief and development world to replace single-use plastic with reusable portable water filters.
    Content Amplification
    Content Creation
    Content Monetization
    Where
    TBA

  • Let this topic be taboo no more! Jamie King, founder of Sweat Pink, will reveal going rates for influencers, athletes, ambassadors and other media producers. Sharing rates will only make our community stronger and Jamie plans to help lead this conversation through an insightful look at what you should be charging for your services. Hint: you should never do work for product (ok never is a strong word but you get the idea).
    Content Monetization
    Where
    TBA

  • When the words "blog monetization" are mentioned, many minds immediately go to ad sales. Think again. These two speakers have figured out how to make a good living my running blogs that they are passionate about. Michael Lanza, founder of The Big Outside, has a different formula where ad sales plays a role, but not the dominant role in the overall revenue picture. Jessica Williams, founder of You Did What With Your Weiner has found that some revenue streams that don't work for other bloggers seem to work for her. Learn the secrets that have made Michael and Jessica successful as one person media operations.
    Content Monetization
    Where
    TBA

  • Do I really have to learn anooother content format? If you want to stay on top of the feeds on Instagram then that answer is yes. Instagram's latest algorithm update has made it clear - IGTV is here to stay and early adopters will be rewarded. But don't worry! In this hour-long interactive session, we'll teach you how to IGTV in style with a twist of fun. And hey - you might even make a friend or two (or three)!
    Content Creation
    Where
    TBA

  • It's all about lifestyle (and sometimes health insurance). Some go from freelancer to editor. Others go from editor to freelancer. And some even go from editor to marketing / PR while others stay in editorial but move from pure play media to a brand or a DMO. There are a lot of options out there for media professionals but making navigating a transition can be tricky. These successful professionals will tell you how they made their career jumps all while still staying true to the umbrella of media and marketing within the outdoor industry.
    Where
    TBA

  • Social media is an every hungry monster that never sleep and requires infinite amounts of content to stay happy. How do you tame such a needy beast? Hike Like a Woman Founder, Rebecca Walsh, will show you how. She not only manages social media for her brand, she also oversees social media for her network of local chapters (and her brick and mortar store in Laramie Wyoming!). Learn the secrets of automating processes to save you energy so you can spend less time feeding the social media monster and more time doing, you know...life.
    Content Amplification
    Content Creation
    Where
    TBA

  • Hindsight is 20/20, and in the case of podcasting, you don't even get to use your eyes! Veteran podcasters Kraig Becker (Adventure Podcast), and Katie Hitchcock (The Common Stitch - tentative) will share the mistakes that beginner podcasters oftentimes make. Save valuable time and energy and avoid these common podcasting pitfalls!
    Content Creation
    Where
    TBA

  • It all started with a paper that Patagonia VIP Rick Ridgeway wrote addressing what he called "the elephant in the room." The elephant in the room is the idea that business value cannot grow infinitely when there are limited resources and thus, businesses need to find ways to create business value while reducing consumption. The paper was controversial at Patagonia but it worked. It led to the Don't Buy this Jacket campaign and eventually, the Worn Wear program. Rick will share how his idea caught the attention of the World Bank and how other companies have latched on to the idea of reducing consumption to create business value.
    Where
    TBA

  • They say in media, there are always two audiences: readers and advertisers. Sam Moulton, marketing director, Outside Magazine, Scott Rosenfield, site director, Wired Magazine, and Eve O'Neill, senior staff writer, Wirecutter, debate which model is best for for their readers as well as for their advertisers (brands). While these monetization models are certainly not mutually exclusive, these editors will share Pros and Cons of each.
    Content Monetization
    Where
    TBA

  • If a product isn't Best of Show worthy, it won't win a Best in Show. But not all Best of Show worthy products get the attention needed to win the awards they deserve. Veteran PR professional Eric Henderson will share his formula for getting the attention of top outdoor editors to win best in show awards and getting into gear guides, while Sean McCoy, editor in chief of Gear Junkie, will share his team's process for combing through product while at tradeshows.
    Content Amplification
    Where
    TBA

  • Many brand ambassador programs in the outdoor industry kick serious ass. But let's be honest, most are informal, unclear and mediocre at best. The ones that kick ass have specific goals, deliverables and are measured so that they maximize value for both the brand and the ambassador. Listen to these experts share their secrets on building managing and measuring their programs.
    Content Amplification
    Content Creation
    Where
    TBA

  • Press trips were once regarded as the pinnacle of a travel writers career until pro YouTuber, Monica Ortega, and blogger/editor, Kraig Becker, figured out they could make a career (and a good one) going on press trips for a living. These speaker will break down the many monetization opportunities that vlogger, blogger, and freelancers miss out on when working with DMOs.
    Content Monetization
    Where
    TBA

  • The hashtags #KeepItPublic, #RunWildMyChild, and #5050onthewater all have something in common; they were started through grassroots efforts all of them went viral. But it was no accident that these hashtags blew up. These campaigns were meticulously designed and vigorously promoted and will deliver results for these media and brands for years to come. Learn how to design a your own hashtag campaign in this session.
    Content Amplification
    Content Creation
    Where
    TBA

  • We'll break everyone up into teams for this interactive, hilarious, and booze fueled tour of Estes Park. Teams will compete at stations for swag, paid gigs and bragging rights. Be ready to bike, climb and fish all over town (for technical stuff - you'll pick a representative on your team so don't worry - we're not going to have you hucking drops or on sighting unfamiliar climbs - unless you want to). Also be ready to walk around for a couple hours at elevation in the wet and cold! (if this doesn't sound like a good time, hit us up and we'll figure out a different arrangement for you!)
    Where
    All over Estes Park!

  • Whew! All that walking and competing sure builds an appetite. Time to chow down, drink and relaaax.
    Where
    TBA

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  • TBD
    Where
    Ridgeline Hotel

  • May 5, 2021 Wednesday


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  • Super excited to be bringing the first-ever Outdoor Recreation (OREC) case competition to the industry. We are bringing in OREC directors from 8 different states to bring you the toughest problem facing their departments. Everyone in the room divides into teams and brainstorms solutions then present their solutions to the room. It’s a great way to crowdsource ideas from the sharpest minds in the outdoor industry and to get awesome prizes along the way!

  • In 15 months, Gearmunk grew their email list (The Stoke) from less than 1,000 to 235,000 while maintaining a 71% open rate and list growth rate of 1.5% a month. SNEWS, one of two B2B titles at Active Interest Media (AIM), is run by a two person team. Yet email list growth exceeds industry benchmarks and open rates hover over 60%, the highest in the portfolio. Korkers, a leader footwear traction, grew email revenues 1053% during Q4 YoY, by introducing an upsell/cross-sell automated email program. These panelists will share best practices to growing email lists, attaining unusually high open / click-through rates and sharing what it takes to grow email revenue by 5 digits, year over year.
    Content Amplification
    Content Monetization
    Where
    TBA

  • Who knew that there is such a breadth of legal knowledge within the outdoor media community! These attorneys walk through common legal issues for content creators, contractors, branding professionals and entities hiring contractors. Listen in as these outdoorsy attorneys break down common legal issues for media, everything from tax issues to contract law to common intellectual property questions from brands.
    Content Creation
    Content Monetization
    Where
    TBA

  • As a conference that is run by POC, it's encouraging to see DEI at the forefront of priority for many marketing teams. We see a lot of questions on how to go about this DEI thing and we're here to help. Ron Griswell, founder of HBCUs Outside, as well as this amazing team of panelists will walk through best practices on how to integrate DEI into your communications. Inclusivity can seem like a intimidating subject but when you break it down, there are easily digestible principles and we'll walk you through them. Together.
    Where
    Room A

  • During last year's Facebook's F8 conference, Mark Zuckerberg announced that Facebook will be placing more emphasis on Groups. Then a year later, Facebook ran Superbowl ads promoting Groups. FB Groups have a higher reach and engagement, and are better marketing tools than Pages and you brand or publication needs to be using them. Listen to Jessica Carrillo Alatorre, executive director of Hike It Baby and Daniel Galhardo, founder and CEO of Tenkara USA, talk about how they leverage Facebook Groups to create community, benefit their companies and at the end of the day, make the world a better place.
    Where
    TBA

  • Top editors and brands get pitched constantly, yet only a limited number of pitches see the light of day. What makes a successful pitch stand out? Tim Wenger, an editor at Matador Network, will share his criteria for selecting pitches while Shauna Farnell will walk through her process of pitching. We will soon announce a brand and contractor pair who will also walk through the same criteria and pitch process.
    Where
    TBA

  • Outdoor Media Awards is where we celebrate the best voices in the outdoor industry from 2019.
    Where
    TBA

  • Every wonder why Facebook reminds you of posts you created 10 years ago? Because remarketing is oftentimes more powerful than creating brand new. Refreshing and remarketing content is not only an amazingly effective use of energy, old social posts and content oftentimes go further on the second push. Don't waste unnecessary time and energy creating brand new content when you can drive traffic with the stories you already have!
    Where
    TBA

  • Many brands have non profit partnerships but don't know how to leverage them to the fullest. Further, many publications don't realize that foundation money set aside or non profit journalism can be accessed by for-profit media outlets if the publication works with an intermediary like Society of Environmental Journalists. Alison Czeczuga will share case studies of how Gaia Herbs has utilized their non profits partnerships for marketing and how their non profits have benefited in the process.
    Where
    TBA

  • Driving listeners to a podcast is no easy task. The good news is many podcasts have the right resources to drive traffic to their podcasts. These panelists will share their secrets of how to drive listeners to their podcast.
    Where
    TBA

  • nfluencer campaigns are exciting on the surface, especially for new brands looking for trendy exposure in the right circles. But when the money starts flowing out it’s not wise to assign a value or ROAS on engagement alone. Doing so is simply a “hunch” and a risky approach to marketing. In this instructional workshop, you will learn how to develop, structure, execute, and manage a partnership marketing or “influencer campaign”, from online or offline referrals, that embraces traditional publisher partnerships as well as other partnership types like brand ambassadors, podcasters, and even happy customers. TAKEAWAYS You’ll come away with a solid understanding of the types of influencers and partnerships, influencer campaign requirements and deliverables, knowledge on how to tie a performance/affiliate element into your influencer campaigns, and, most importantly, with realistic expectations and ways to measure the results of your influencer marketing efforts.
    Where
    TBA

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  • Closing Address Sponsored by next year's host, Travel Nevada and Incline Village Crystal Bay Visitor Bureau.

  • OMS 2020 is officially over but the faithful who remain, we will be doing a post-conference hike into Rocky Mountain National Park!

  • For this year's post-conference activity, we'll hike in Rocky Mountain National Park and take in some of the most breathtaking scenery in the world. You earned it! Details TBD