Schedule

Brands will host a breakfast table where their logo will be prominently displayed with whatever swag they want to place at the table. Attendees will grab their breakfast from a buffet line and have a choice of which table to sit at. This is a networking opportunity for brands to meet media attendees in a semi-intimate breakfast setting.

Whether you’re a marketing, PR, or business leader, your strategy and success depend on how much you understand the market and consumer behaviors. Join OIA President Kent Ebersole to learn about the state of the outdoor market and the latest trends in outdoor recreation participation. You'll gain insight into economic conditions impacting the outdoor industry, consumer confidence and sentiment, trends in consumer spending, and a full view of the evolving and emerging outdoor participant base.

This booze-fueled chaotic competition is one of the quickest ways to hit all of the touristy hotspots in North Lake Tahoe in the least amount of time possible. Attendees split up into teams and scatter throughout town, hitting stations where High Intelligence Tasks (or HITs) await your crew. You’ll collaborate with your newly formed teammates to accomplish these HITs and compete for prizes while also creating content that you can potentially use for your brand or publication’s social handles.

Media, brands and Scavenger Hunt teams are all potential recipients of Outdoor Media Awards. The atmosphere is both fun and light, yet suspenseful as the awards get more serious (like Editor of the Year). During the ceremony, three categories of awards will be announced: People’s Choice, Judge’s Choice and Sponsors Choice.

Legislation, such as the American Outdoor Recreation Act, has the potential to take the outdoor recreation economy to new heights—all while preserving public lands, offering solutions for preventive healthcare and healing divisions in our country. Learn about the bipartisan effort in Congress to put outdoor recreation front and center in the political landscape.