Colin O’Brien is currently the digital director for Bicycle Retailer and Industry News, brought in to transition a legacy print publication to digital-first. Before working with BRAIN, Colin has worked with outdoor brands and bloggers including Gear Institute, Chaco, Paddling Life, Mountain Gazette, High Country News, and Outdoor Retailer. His expertise is supporting content creators with development, UX/UI design, SEO, everything WordPress, and social, email and online business strategy.