Colin West is best described as not only a creative, but someone who is a business minded environmentalist that knows how to take action. With over a decade of experience as the owner of a creative agency and film & television company, he was the Executive Producer (EP) and Director of various feature films, long format documentary-series as well as advertising campaigns. His clients ranged from high end destination tourism agencies to multi-national beverage companies. While his long-format film & television work aired on networks such as Amazon Prime, ABC International, HULU, Virgin Media & more. Colin’s expertise in multi-faceted project management, campaign development & SCUBA has helped guide Clean Up The Lake to success. Founded in 2018, Clean Up The Lake has now successfully removed over 50,000 lbs of small litter from various lakes in the Sierra Nevada, implemented preventative youth education programs, and has spearheaded awareness campaigns that have reached hundreds of millions of people around the world.