Grace Zygmun

Altra

Grace Zygmun is a Global Brand Marketing & PR Manager with experience leading integrated marketing campaigns, brand strategy, and global communications within the outdoor and running industry. At Altra, she develops omnichannel product launch campaigns and brand initiatives spanning retail, ecommerce, social, PR, events, and athlete activations. She specializes in crafting compelling brand narratives, driving earned media growth through strategic partnerships and storytelling, and leading cross-functional teams and agency partners to deliver measurable business results. Based in Denver, Colorado, Grace is passionate about building authentic brand connections that strengthen consumer engagement and brand loyalty.

All Sessions by Grace Zygmun

  • Day 2 l Tuesday, Sept. 29th


  • 10:00 AM  - 10:50 AM
    Press trips are a major investment for any outdoor brand or destination, and getting the coverage to justify the ROI takes more than a dialed itinerary. This session will share what separates a press trip that generates real coverage from one that generates a nice vacation for attendees. Expect candid advice on guest lists, itinerary pacing, and setting expectations upfront, from both the media and PR sides of the table. This breakout session is essential listening for anyone planning or pitching a press trip.




Share

Grace Zygmun