Grace Zygmun is a Global Brand Marketing & PR Manager with experience leading integrated marketing campaigns, brand strategy, and global communications within the outdoor and running industry. At Altra, she develops omnichannel product launch campaigns and brand initiatives spanning retail, ecommerce, social, PR, events, and athlete activations. She specializes in crafting compelling brand narratives, driving earned media growth through strategic partnerships and storytelling, and leading cross-functional teams and agency partners to deliver measurable business results. Based in Denver, Colorado, Grace is passionate about building authentic brand connections that strengthen consumer engagement and brand loyalty.
