Traditional media – Editors, staff writers, freelancers, independent publishers, etc.
Marketing professionals at top brands – Specifically looking for folks who are in house who have technical knowledge on e-commerce, social, performance, email, etc.
Top-notch creators – Think Podcasters, YouTubers, Instarrammers, TikTokers and yes, Facebookers (it’s a thing)
CEO and executive leaders – For our Executive Track program, we seek leaders from growth-stage companies and brands with real revenue momentum—and are willing to show clear, actionable growth insights on success to scaling.
At the moment, agencies and service providers (professional photographers, videographers, etc.) are not being accepted for breakout sessions, although there are some exceptions for sponsored talks.
Specific Talks We’re Looking to Fill (Keep Checking this List)
Brand who is using AI outside of a marketing context. Or your company is using AI outside of marketing.
Brand that has seen success with bottom-of-funnel advertising with publishers (as opposed to Google / Meta)
Brand with successful case studies of e-commerce, digital marketing, and/or global marketing campaigns
Brand that has partnered with a DMO for on a successful press trip (or vice versa)
Brand that has launched a successful and growing podcast, with hacks on how to grow a podcast following
Brand (small to mid-size) that had a marketing campaign blow up and return results way bigger than their budget
Media that has found alternatives / new ways to execute affiliate in light of the ongoing affiliate revenue disruption
Brand or a Creator who knows a thing or two about Shopify Collabs
Creator or Media using Shopify Collabs, Avantlink, or other platform in tandem with partner brands
YouTuber that is utilizing the AI Image for content/thumbnails or have mastered Shorts feature
YouTuber that has grown their following to 10K, 100K, or 1M – with a list of tactics for how others can do the same
What We Look For In Pitches
Tactical “How To” talks. Content related to social media, digital marketing, e-commerce or anything algorithm related. We especially love screen shares (of the process) or screenshots (of a dashboard).
Example: “Use This Thumbnail Strategy to Increase Views on YouTube.”
Strategic talks that are a little higher level.
Example: “Global Marketing Challenges, Pitfalls and Dodged Bullets: 3 Case Studies,” or “How to Cross from Journalism to PR and Back.”
We LOVE metrics in the headline of the a pitch.
Example: “3 Ways to Increase CTR 20% on SMS”
Content that’s relevant to both media and brands.
Example: “How to Get to 1k, 10k, and 100k on TikTok.” (TikTok is relevant to both media and brands)
Pitches That Are Not The Strongest Fit
Talks that are relevant to a small segment of our audience
Advocacy related talks (we pick a theme for the year and do this at the keynote level)
Sales pitches
Outdoor Media Summit Speaker Formats
We have three types of speaker formats at OMS:
Keynotes – We have three keynotes that touch on three topics. The first is the theme for the year, the second is an update on the macro and micro economic environment for the outdoor industry and the third is a policy update in the outdoor industry.
Breakout Sessions – Breakout Session are the bulk of the content at OMS. They features three experts on one topic where each speaker shares a 10-12 minute “mini presentation,” focusing on one angle on the topic. When you send in a pitch for a Breakout Session, approach it from the perspective of delivering one mini presentation vs taking up the entire 50 minute slot. See below for a list of talks that we’re looking to fill.
Sponsored Talks – Sponsored Talks are for software companies and other service providers that would like to get their message in front of brands and media. Email [email protected] for interest in Sponsored Talks.
OMS Executive Track: What We Look For
Ideal Speakers
Founders, CEOs, CMOs, or Heads of Growth
Outdoor or outdoor-adjacent companies with $1M+ in annual revenue
Brands that have seen significant growth in the past 2–3 years
Leaders willing to share real numbers, lessons, and pivots
Priority Topics
Case study on how you grew your company and (what actually drove growth)
Key inflection points and mistakes
Team, capital, and channel strategy during rapid expansion
Tactical frameworks others can apply
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