Heidi Allen

Nikwax

Heidi is an inventive marketing guru with a wealth of experience in the outdoor industry. Possessing a lifelong passion for “making stuff”, she enjoys fusing her creative and analytic strengths to develop strategic solutions that effectively build brand awareness and gain consumer loyalty. She is also always down to chat about how to care for different types of outdoor gear, an area of particular interest and expertise.

All Sessions by Heidi Allen

  • Day 2 l Tuesday, Oct. 15th


  • 2:00 PM  - 2:45 PM
    Dive into the world of PFAS (per- and poly-fluoroalkyl substances), commonly referred to as ‘forever chemicals,’ and their impact on outdoor brands and consumers. Discover what these chemicals are, why they’ve become a hot-button issue in the outdoor industry, and how they affect product performance and environmental concerns. Our speakers will explore the challenges and opportunities for marketing teams as they navigate consumer education about PFAS-free alternatives and caring for gear now that brands are making the shift due to government regulations and retailer policy. Learn strategies for effectively communicating product changes, addressing consumer concerns, and positioning your brand in an evolving marketplace.
    Where
    Ballroom B




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Heidi Allen