Jen Gurecki is the founder and CEO of Coalition Snow, a women owned and operated ski and snowboard brand. Coalition’s mission is to put an end to shrink-it-and-pink-it and toxic bro culture and amplify a community that values camaraderie over competition and solidarity over sending. She also founded Zawadisha, a social enterprise whose mission is to provide small loans to rural Kenyan women to finance their livelihoods.
Jen Gurecki holds a master’s degree from Prescott College and dropped out of their PhD program when she realized that being a CEO was more productive than being a grad student. She’s been featured in Outside Magazine, Huck Magazine, Red Bull Magazine, and Entrepreneur Magazine as one of the top 50 Most Daring Entrepreneurs. She spends her evenings wondering what Joan Jet would do and reminiscing about that time she cycled across Africa.