Joe Koehly is the Senior Director, Community and Event Marketing at YETI. During his nearly 10-years at the Company, Joe has helped establish YETI’s community marketing strategy, expanding from fish and hunt into the 15 communities it supports today. He currently oversees and manages YETI’s relationships with its 190+ Ambassadors and marketing partnerships with various outdoor organizations, including Captains for Clean Water, Folds of Honor, Tunnel to Towers, 100 Club of Central Texas, Ducks Unlimited, Trout Unlimited, many of which he also personally supports.
Before joining YETI, Joe spent 12 years as a Director at Backwoods Adventures leading clients on trekking, backpack, multi-adventure, and fly fishing trips across all seven continents. It’s no surprise that in his free time he can be found doing just about anything outside – hunting, snowboarding, team roping, hiking or fishing. He’s summited Kilimanjaro 13 times and on his 11th summit, met and fell in love with his wife, Rebekah.