John Frazier

Simms Fishing Products

John Frazier has been a fixture in the outdoor media landscape since 2003. Starting his career with Bonnier Corporation, Frazier has contributed countless editorial pieces to numerous outdoor and lifestyle publications. He served as editor-in-chief of Fly Fishing in Salt Waters magazine prior to accepting a position with Bozeman, Montana based, Simms Fishing Products. Frazier has remained with Simms for the past 10 years and currently runs point for all of Simms’ PR and communications. He lives in Bozeman with his wife Liz and two boys, Griffin and Harrison. Outside of work, you’ll find Frazier on the water or the local ski hill.

All Sessions by John Frazier

  • Day 2 l Tuesday, Oct. 15th


  • 10:00 AM  - 10:45 AM
    Launching a brand campaign may feel daunting – but our expert speakers are here to break down what it takes to get your message and product in front of the masses. Brand marketing experts from Gerber Gear, SIMMS, and YETI will talk strategy on getting into the nitty gritty of consumer mindsets and segmentation, how to take a regional marketing to organically reach new audiences, and insights and tactics from YETI’s Every Single Use campaign which made a national splash across headlines.
    Where
    Ballroom A




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John Frazier