Julia is a retail sales and consumer expert with over 25 years of expertise in sports and outdoor recreation retail sales and consumer trends. . With years of experience in the retail and research industries, Julia has counseled many of the world’s largest brands and retailers in the industry.
Julia shares her expertise with clients in the leisure, sports, and outdoor recreation industries. Her unique insight into both retail sales trends and the broad leisure landscape gives clients and industry groups valuable perspective on what consumers do and buy in their free time and the motivations behind their behavior. Julia’s depth of understanding spans footwear, equipment, accessory and apparel sales across all retail channels and covers a range of sports and recreation industries, from baseball, basketball, golf and racquet sports to fishing and hunting to outdoor, running, cycling, paddle sports, and snow sports.
She is a sought-after speaker at key industry events and webinars including Outdoor Retailer, SFIA, Camber Outdoors and the Outdoor Industry Association education series. She is also frequently quoted in the press.
Julia joined Leisure Trends Group is 1999 and Circana (formerly The NPD Group) in 2013 with the acquisition of Leisure Trends Group. She holds a B.A. in Asian Studies from Wheaton College, MA.
Her outdoor passions include fly fishing (salt water and fresh), gardening, and spending time in the outdoors from kayaking to camping.