Kelsey Ferguson is the Brand Marketing Manager for LIVSN, a fast-growing outdoor apparel startup based in Northwest Arkansas. An Arkansas native, Kelsey grew up spending more time outside than inside, fueling her continued interest in almost every outdoor hobby she can dive into as an adult. At LIVSN, Kelsey works to cultivate the brand’s message, execute content strategy, build relationships, and ultimately, make a positive impact on the outdoor apparel industry.