Laura is the Senior Manager of REI’s Recommerce business. She leads strategy and execution, as REI progresses towards a vision of being the leading platform for members to buy, sell and trade-in their gently used gear and apparel. In her three years with REI, she has helped launch the co-op’s trade-in program, transformed the occasional used gear sale event into an “always on” selling model, and rebranded that used gear offering to Re/Supply. She is passionate about understanding consumer behavior and delivering new solutions to customer problems.
Laura holds a Masters in Business Administration from the University of Texas, McCombs School of Business. Prior to joining the co-op, she spent time in advertising, consumer products and consulting.