Maddie Duffy

Mystery Ranch

Maddie, a Minnesota native, moved to Montana two years ago to peruse her love for the outdoors and a mountain town lifestyle. She’s spent the majority of her career in the digital marketing world and now runs social media for MYSTERY RANCH.

All Sessions by Maddie Duffy

  • Day 2 l Tuesday, Oct. 15th


  • 1:00 PM  - 1:45 PM
    Spoiler: Athletes and content creators aren’t just influencers—they can be key players in the sales process too. Uncover how brands can creatively leverage athlete ambassadors and content creators to generate impactful stories that build authentic connections with customers – and ultimately drive sales. Hear from speakers representing KT Tape, Jetboil, and KAVU who will cover simple formulas for working with brand ambassadors, best practices for collaborating with athletes, and strategies for sourcing and repurposing content across social media.
    Where
    Ballroom A

  • 2:00 PM  - 2:45 PM
    What are editors looking for in freelancers today? Authenticity and expertise. Hear from editors at some of the biggest media titles in the outdoor industry. They’ll share their advice for how freelancers can break through the noise and build more authentic and intentional relationships with editors. From understanding the need to write in a voice that speaks to both expert and beginner audiences to writing eye-catching pitches that break through inboxes filled to the brim, this session will shed light on what it takes to make it as a freelancer today.
    Where
    Ballroom C

  • Day 3 l Wednesday, Oct. 16th


  • 10:00 AM  - 10:45 AM
    Vying to go viral? Hear from a panel of notable content creators who’ve mastered capturing viewers’ attention across their unique niches – from bird watching to Colorado adventures to disc golf. Social media masterminds Spencer McKee of OutThere Colorado, Alison Kondler of Birding by Ear, and Jesse Stedman of Trash Panda will dive into insights on what works (and what doesn’t) in stopping the scroll, content creation tactics that translate across TikTok, Facebook, and Instagram, and tips for designing eye-catching and click-worthy thumbnails that drive views.
    Where
    Ballroom A

  • 10:00 AM  - 10:45 AM
    What does community mean to you? For our panel of speakers from the Matador Network, Overland International, and beloved outdoor brand, Sawyer, their unique communities are a crucial piece to each of their brand’s success. Hear from these community marketing leaders who will reveal their strategies for fostering engaged and loyal communities that drive brand growth. You’ll get a peak under the hood of community-building methods – from online forums and creator networks to in-person meetups – that help create meaningful connections and turn customers into passionate brand advocates.
    Where
    Ballroom B




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Maddie Duffy