Meg Carney

Get insight on the tried and tested playbooks for propelling your podcast to the coveted #1 spot. This session will cover essential strategies from some of the outdoor industry’s most notable podcast experts – the hosts behind the Backpacker Radio, Rock Fight, and Forever Chemicals podcasts – as they share insider tips on audience engagement, content creation, marketing tactics, and storytelling secrets to skyrocket your podcast’s performance. Whether you’re a seasoned podcaster or just starting out, this session promises invaluable insights to help you achieve podcasting success.

Dive into the world of PFAS (per- and poly-fluoroalkyl substances), commonly referred to as ‘forever chemicals,’ and their impact on outdoor brands and consumers. Discover what these chemicals are, why they’ve become a hot-button issue in the outdoor industry, and how they affect product performance and environmental concerns. Our speakers will explore the challenges and opportunities for marketing teams as they navigate consumer education about PFAS-free alternatives and caring for gear now that brands are making the shift due to government regulations and retailer policy. Learn strategies for effectively communicating product changes, addressing consumer concerns, and positioning your brand in an evolving marketplace.