Pete Eshelman

Roanoke Region of Virginia

Pete helps the Roanoke Region leverage its natural assets to attract talent and investment. He developed roanokeoutside.com, founded America’s Toughest Road Marathon, and the GO Outside Festival (which happens to coincide with OBS) to help build brand recognition for the region. More recently Roanoke Outside has shifted focus to improving access to the outdoors, ranging from building river putins to developing mentor programs in partnership with Big Brothers Big Sisters.

All Sessions by Pete Eshelman

  • Day 2 l Tuesday, Oct. 15th


  • 10:00 AM  - 10:45 AM
    Ballroom D

  • 1:00 PM  - 1:45 PM
    Ballroom D

  • 2:00 PM  - 2:45 PM
    Ballroom D

  • Day 3 l Wednesday, Oct. 16th


  • 10:00 AM  - 10:45 AM
    Join us for an engaging presentation on the growth of affiliate marketing, with a focus on AvantLink and the outdoor industry. We'll discuss why agencies, publishers and brands are getting involved and share data on how affiliate marketing is driving revenue growth. You'll learn about AvantLink's affiliate-first approach, unique tools, and features like custom link building and advanced reporting. We'll also cover strategies for creating content that connects with outdoor audiences.
    Where
    Ballroom C

  • 10:00 AM  - 10:45 AM
    Ballroom D

  • 11:00 AM  - 11:45 AM
    Ballroom D




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Pete Eshelman