Born and raised in Billings, Montana, Saskia Boogman is an acclaimed brand social and external content creator. As the Director of Social and Content for Kampgrounds of America, Inc. (KOA), Saskia has overseen KOA’s social media and consumer content since 2016. In her role, she manages the end-to-end strategy for a social following of 1.5 million campers, as well as millions of loyal blog readers. Saskia previously held the role of Director of Public Relations at KOA, and managed all aspects of the organization’s media relations, social and content creation.
The KOA brand started officially using TikTok in 2022, and it has quickly grown to be a leading medium for connecting with campers across the globe. Learn how KOA uses TikTok to connect with new and younger campers through engagement strategies, influencers and external research to grow a 60-year brand into the future.
As a Montana-based company, Saskia is up to date on current and pending litigation surrounding the regulations on TikTok and can speak to what restrictions could mean, ways brands can successfully use TikTok in an uncertain climate.