Sept 29, 2021 Wednesday

Many brands have non profit partnerships but don’t know how to leverage them to the fullest. Further, many publications don’t realize that foundation money set aside or non profit journalism can be accessed by for-profit media outlets if the publication works with an intermediary like Society of Environmental Journalists. Alison Czeczuga will share case studies of how Gaia Herbs has utilized their non profits partnerships for marketing and how their non profits have benefited in the process.

Driving listeners to a podcast is no easy task. The good news is many podcasts have the right resources to drive traffic to their podcasts. These panelists will share their secrets of how to drive listeners to their podcast.

nfluencer campaigns are exciting on the surface, especially for new brands looking for trendy exposure in the right circles. But when the money starts flowing out it’s not wise to assign a value or ROAS on engagement alone. Doing so is simply a “hunch” and a risky approach to marketing. In this instructional workshop, you will learn how to develop, structure, execute, and manage a partnership marketing or “influencer campaign”, from online or offline referrals, that embraces traditional publisher partnerships as well as other partnership types like brand ambassadors, podcasters, and even happy customers.

TAKEAWAYS

You’ll come away with a solid understanding of the types of influencers and partnerships, influencer campaign requirements and deliverables, knowledge on how to tie a performance/affiliate element into your influencer campaigns, and, most importantly, with realistic expectations and ways to measure the results of your influencer marketing efforts.

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Closing Address Sponsored by next year’s host, Travel Nevada and Incline Village Crystal Bay Visitor Bureau.

OMS 2020 is officially over but the faithful who remain, we will be doing a post-conference hike into Rocky Mountain National Park!

For this year’s post-conference activity, we’ll hike in Rocky Mountain National Park and take in some of the most breathtaking scenery in the world. You earned it! Details TBD