Day 3 l Wednesday, Oct. 16th

Join us for breakfast burritos and content campfires at The Trailhead. Okay, so there won’t be actual campfires, but attendees will break into small groups to delve into pressing questions and challenges. This is your chance to share insights, brainstorm solutions, and explore innovative strategies on themes that impact your every day. Bring your questions and experiences to foster dynamic discussions that empower you to tackle real-world challenges!

Vying to go viral? Hear from a panel of notable content creators who’ve mastered capturing viewers’ attention across their unique niches – from bird watching to Colorado adventures to disc golf. Social media masterminds Spencer McKee of OutThere Colorado, Alison Kondler of Birding by Ear, and Jesse Stedman of Trash Panda will dive into insights on what works (and what doesn’t) in stopping the scroll, content creation tactics that translate across TikTok, Facebook, and Instagram, and tips for designing eye-catching and click-worthy thumbnails that drive views.

What does community mean to you? For our panel of speakers from the Matador Network, Overland International, and beloved outdoor brand, Sawyer, their unique communities are a crucial piece to each of their brand’s success. Hear from these community marketing leaders who will reveal their strategies for fostering engaged and loyal communities that drive brand growth. You’ll get a peak under the hood of community-building methods – from online forums and creator networks to in-person meetups – that help create meaningful connections and turn customers into passionate brand advocates.

Join us for an engaging presentation on the growth of affiliate marketing, with a focus on AvantLink and the outdoor industry. We’ll discuss why agencies, publishers and brands are getting involved and share data on how affiliate marketing is driving revenue growth. You’ll learn about AvantLink’s affiliate-first approach, unique tools, and features like custom link building and advanced reporting. We’ll also cover strategies for creating content that connects with outdoor audiences.

Ballroom D

What’s in store for TikTok’s future? So… we don’t have a crystal ball, but we do have a panel of experts ready to talk through the possibilities. Our speakers will discuss TikTok’s legal hurdles, ways to diversify your audience, and tools to integrate your TikTok efforts with other social media channels to create a cohesive cross-channel strategy. Perfect for marketers, content creators, and strategists, this session offers valuable insights and practical advice for navigating TikTok’s evolving landscape.

Lean into the art of compelling conservation storytelling. Hear from experts at leading podcasts, traditional media, and outdoor brands as they share how inspiring narratives can captivate audiences and lead to action. From learning how to differentiate your conservation story to leveraging government data to choosing relatable characters in your storytelling, this session will dive into strategies that maximize engagement, and ultimately, cultivate care for environmental causes and drive activism.

A facilitated discussion where we collectively explore the challenges and strategies for outdoor brands working with BIPOC, LGBTQIA+, and other marginalized content creators on social media. This session will focus on real-world case studies and personal experiences, providing a platform for participants to share insights and learn from one another. Together, we’ll discuss the complexities of navigating backlash, examining both successful strategies and common missteps. Participants will engage in meaningful conversations about fostering supportive communities, managing criticism, and upholding the values of inclusivity and respect. This interactive session aims to strengthen your brand’s commitment to diversity and resilience in public relations through shared learning and collaborative problem-solving.

Ballroom D