Day 3 l Wednesday, Oct. 29th

Join The Conservation Alliance for breakfast burritos and a morning activity.

Breakfast served 8:00 AM and activity starts at 8:30 AM.

Let’s talk YouTube. In this session you’ll learn about what brands stand to learn from creators, what it takes to scale your subscriber count fast, and the ins-and-outs of membership growth from three unique YouTube creators—Steven Smith of My Life Outdoors, Chris Cage of Greenbelly, Youtuber Kraig Adams. These experienced outdoor content creators will equip you with practical insights and techniques to elevate your YouTube strategy and maximize your digital presence.

From shifting demographics to new spending habits, today’s consumer trends are reshaping the outdoor industry at every level. This executive session delivers a data-driven look at the current state of the industry, highlighting where demand is growing, where it’s slowing, and what’s next. Gain the intelligence you need to make bold, informed decisions in a rapidly changing market.

Affiliate marketing in the outdoor space is shifting fast, with changing commission structures, evolving SEO rules, and new competitors reshaping the landscape. In this session, three leading publishers share how they’re adapting—experimenting with new revenue models, diversifying partnerships, and rethinking content strategies. Gain actionable insights to future-proof your affiliate approach and keep your monetization game strong.

Simply put: The old PR playbook no longer works. As lines between PR, brand marketing, and content creation blur more every day, this session dives into fresh and effective ways outdoor brands and their PR teams are connecting with media and creators that goes beyond stale pitching tactics. Discover new tricks (and tools) to cut through the noise and inspire authentic coverage.

To get the most out of this talk, consider joining JamNet and play around before you arrive:

– Journalists and Content Creators — Click here!
– Brands and PR Reps — Click here!

In today’s unpredictable economy, strong financial strategy is the backbone of sustainable growth. This executive session covers essential insights on cash flow management, investment planning, and funding opportunities tailored to the outdoor industry. Learn how to strengthen your financial position, weather market fluctuations, and fuel long-term success.

Stop chasing followers, and instead, build brand fanatics (who also want to buy everything you make and spread the word about your brand while they do so). Our speakers will share unconventional strategies that create deep customer loyalty that converts. Discover how daily Zoom dance parties foster virtual connections, learn to design memorable backcountry experiences that build lasting bonds, and explore creative event formats that turn casual customers into brand evangelists. This session will cover actionable insights on community-building tactics that drive authentic engagement and measurable conversions for outdoor industry brands.

Paul Hendricks, Executive Director of The Conservation Alliance, will give a policy update on the most important pieces of legislation that outdoor companies and media need to keep top of mind. He will also provide insights on conservation efforts and public land access issues currently in legislation that can help grow the outdoor industry.

Hosted by MC’s – industry icon, Parker McMullen Bushman (aka Kween Werk) and GearJunkie Editor in Chief, Adam Ruggiero – the Outdoor Media Awards celebrate excellence in storytelling, brand marketing, and more in the outdoor media industry! This prestigious event recognizes outstanding contributions across various categories, highlighting the creativity, innovation, and impact of professionals in the field. We’ll also announce winners of Excursions competitions from Tuesday!