Super excited to be bringing the first-ever Outdoor Recreation (OREC) case competition to the industry. We are bringing in OREC directors from 8 different states to bring you the toughest problem facing their departments. Everyone in the room divides into teams and brainstorms solutions then present their solutions to the room. It’s a great way to crowdsource ideas from the sharpest minds in the outdoor industry and to get awesome prizes along the way!
When the words “blog monetization” are mentioned, many minds immediately go to ad sales. Think again. These two speakers have figured out how to make a good living my running blogs that they are passionate about. Michael Lanza, founder of The Big Outside, has a different formula where ad sales plays a role, but not the dominant role in the overall revenue picture. Jessica Williams, founder of You Did What With Your Weiner has found that some revenue streams that don’t work for other bloggers seem to work for her. Learn the secrets that have made Michael and Jessica successful as one person media operations.
Top editors and brands get pitched constantly, yet only a limited number of pitches see the light of day. What makes a successful pitch stand out?
Influencer campaigns are exciting on the surface, especially for new brands looking for trendy exposure in the right circles. But when the money starts flowing out it’s not wise to assign a value or ROAS on engagement alone. Doing so is simply a “hunch” and a risky approach to marketing. In this instructional workshop, you will learn how to develop, structure, execute, and manage a partnership marketing or “influencer campaign”, from online or offline referrals, that embraces traditional publisher partnerships as well as other partnership types like brand ambassadors, podcasters, and even happy customers.
You’ll come away with a solid understanding of the types of influencers and partnerships, influencer campaign requirements and deliverables, knowledge on how to tie a performance/affiliate element into your influencer campaigns, and, most importantly, with realistic expectations and ways to measure the results of your influencer marketing efforts.
Who knew that there is such a breadth of legal knowledge within the outdoor media community! These attorneys walk through common legal issues for content creators, contractors, branding professionals and entities hiring contractors. Listen in as these outdoorsy attorneys break down common legal issues for media, everything from tax issues to contract law to common intellectual property questions from brands.
Driving listeners to a podcast is no easy task. The good news is many podcasts have the right resources to drive traffic to their podcasts. These panelists will share their secrets of how to drive listeners to their podcast.
Many brands have non profit partnerships but don’t know how to leverage them to the fullest. Further, many publications don’t realize that foundation money set aside or non profit journalism can be accessed by for-profit media outlets if the publication works with an intermediary like Society of Environmental Journalists.