Super excited to be bringing the first-ever Outdoor Recreation (OREC) case competition to the industry. We are bringing in OREC directors from 8 different states to bring you the toughest problem facing their departments. Everyone in the room divides into teams and brainstorms solutions then present their solutions to the room. It’s a great way to crowdsource ideas from the sharpest minds in the outdoor industry and to get awesome prizes along the way!
In 15 months, Gearmunk grew their email list (The Stoke) from less than 1,000 to 235,000 while maintaining a 71% open rate and list growth rate of 1.5% a month. SNEWS, one of two B2B titles at Active Interest Media (AIM), is run by a two person team. Yet email list growth exceeds industry benchmarks and open rates hover over 60%, the highest in the portfolio. Korkers, a leader footwear traction, grew email revenues 1053% during Q4 YoY, by introducing an upsell/cross-sell automated email program. These panelists will share best practices to growing email lists, attaining unusually high open / click-through rates and sharing what it takes to grow email revenue by 5 digits, year over year.
As a conference that is run by POC, it’s encouraging to see DEI at the forefront of priority for many marketing teams. We see a lot of questions on how to go about this DEI thing and we’re here to help. Ron Griswell, founder of HBCUs Outside, as well as this amazing team of panelists will walk through best practices on how to integrate DEI into your communications. Inclusivity can seem like a intimidating subject but when you break it down, there are easily digestible principles and we’ll walk you through them. Together.
Who knew that there is such a breadth of legal knowledge within the outdoor media community! These attorneys walk through common legal issues for content creators, contractors, branding professionals and entities hiring contractors. Listen in as these outdoorsy attorneys break down common legal issues for media, everything from tax issues to contract law to common intellectual property questions from brands.
During last year’s Facebook’s F8 conference, Mark Zuckerberg announced that Facebook will be placing more emphasis on Groups. Then a year later, Facebook ran Superbowl ads promoting Groups. FB Groups have a higher reach and engagement, and are better marketing tools than Pages and you brand or publication needs to be using them. Listen to Jessica Carrillo Alatorre, executive director of Hike It Baby and Daniel Galhardo, founder and CEO of Tenkara USA, talk about how they leverage Facebook Groups to create community, benefit their companies and at the end of the day, make the world a better place.
Top editors and brands get pitched constantly, yet only a limited number of pitches see the light of day. What makes a successful pitch stand out? Tim Wenger, an editor at Matador Network, will share his criteria for selecting pitches while Shauna Farnell will walk through her process of pitching. We will soon announce a brand and contractor pair who will also walk through the same criteria and pitch process.
Every wonder why Facebook reminds you of posts you created 10 years ago? Because remarketing is oftentimes more powerful than creating brand new. Refreshing and remarketing content is not only an amazingly effective use of energy, old social posts and content oftentimes go further on the second push. Don’t waste unnecessary time and energy creating brand new content when you can drive traffic with the stories you already have!