Day 3 l Tuesday, Sept. 26th
PR is an essential piece of the marketing puzzle. But what’s the best approach for brands: in-house or out-of-house PR? Learn from these three PR pros who’ve seen both sides of the story.
For too long, the outdoor industry has catered to straight-size participants in terms of both content and gear. Join in on this breakout session to learn how brands and media alike are widening their perspectives and options in order to better accommodate adventurers of all sizes.
People these days are tied to their phones, which means that SMS marketing holds more potential than ever before. These brands have figured out how to make those messages mean enough to keep readers subscribed and engaged, despite the constant influx of texts we all receive on a daily basis. Find out how to make your messages stand out amidst the steady stream.
The latest iteration of Google Analystics has everyone scratching their heads. Get some actual insight from those who have took it upon themselves to get a head start on deciphering GA4.
Just because email marketing has been around the block doesn’t mean it’s a dinosaur in the media and marketing world. Email has stuck around through all the ebb and flow of the media landscape, which only means one thing: it’s the most reliable marketing tool available to you. Learn how to teach an old dog new tricks with these tips for the most effective ways to utilize this classic platform.
Media, brands and Scavenger Hunt teams are all potential recipients of Outdoor Media Awards. The atmosphere is both fun and light, yet suspenseful as the awards get more serious (like Editor of the Year). During the ceremony, three categories of awards will be announced: People’s Choice, Judge’s Choice and Sponsors Choice.
Legislation, such as the American Outdoor Recreation Act, has the potential to take the outdoor recreation economy to new heights—all while preserving public lands, offering solutions for preventive healthcare and healing divisions in our country. Learn about the bipartisan effort in Congress to put outdoor recreation front and center in the political landscape.
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July 19, 2021 - OMS 2022 Dates Confirmed
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