Ashley (Rossi) Fallon comes to Only In Your State with a decade of travel media experience including positions as a staff editor at SmarterTravel, managing editor at Roadtrippers, and social media lead at Direct Travel. She’s written hundreds of articles, as well as spearheaded content and social media strategies.
As a contractor she worked with Hipcamp and Gear Patrol Studios on branded campaigns and has bylines with USA Today, Tripadvisor, and others. She earned her master’s degree in digital communication at UNC-Chapel Hill where she researched the “TikTokification of travel media” and created a best practice guide for travel publishers and brands.
At Only In Your State, Ashley leads the editorial team and oversees daily publishing and special projects across the website. Based in North Carolina, she’s spoiled with easy access to two of the top-visited national park sites in the U.S. (Great Smoky Mountains National Park and Blue Ridge Parkway).
