Caroline Brammer is the Creative Director for Gossamer Gear based in Austin, Texas. She leads brand guidelines, visual storytelling, GTM strategy, social media, and strategic partnerships for the brand.
Thru-hiking a 700-mile section of the PCT introduced her to the ultralight lifestyle, easing her into a “take less. do more.” mentality both on and off trail. As the 28-year-old cottage brand continues to outgrow the cottage—innovating at the caliber of a much larger enterprise—the creative must also evolve. Her marketing interests explore the relevance of heritage, ethical participation in the outdoors, and the paradox of scaling minimalism.
