Deepa Lakshmin

Social media moves fast, and what worked six months ago (and even a decade ago) changes day to day, month to month, and year over year. This session brings together perspectives from brand, media, and creator sides to break down the tactics actually driving engagement right now. Kelly Muededonck (Smartwool), Teaghan Skulszki (GearJunkie), and creator JJ Yosh share what's working across platforms from Instagram to YouTube to posting cadence to the collaborations that will move the needle. You'll get a grounded look at where social media followers’ attention is heading and how to meet them there, whether. This talk is for folks managing a brand account, a media publication’s social channels, or wanting to build your own following.