Deepa Lakshmin

Lonely Planet

Deepa Lakshmin is the head of social media and video at Lonely Planet, where she launched the travel brand’s first global creator network and leads content strategy, development, and creation for a combined audience of 14 million travelers. As a journalist, she’s reported for National Geographic, Vox, Inverse, The Daily Beast, MTV News and more. As a digital marketer, she’s managed campaigns for Atlas Obscura and Tribeca Film Festival, plus served as the managing editor of Meta (formerly Facebook) and Instagram’s B2B blogs. She’s based in New York City and shares her own adventures—like cave and wreck diving off the coast of Greece—on Instagram at @deepa.

All Sessions by Deepa Lakshmin

  • Day 2 l Tuesday, Sept. 29th


  • 10:00 AM  - 10:50 AM
    Social media moves fast, and what worked six months ago (and even a decade ago) changes day to day, month to month, and year over year. This session brings together perspectives from brand, media, and creator sides to break down the tactics actually driving engagement right now. Kelly Muededonck (Smartwool), Teaghan Skulszki (GearJunkie), and creator JJ Yosh share what's working across platforms from Instagram to YouTube to posting cadence to the collaborations that will move the needle. You'll get a grounded look at where social media followers’ attention is heading and how to meet them there, whether. This talk is for folks managing a brand account, a media publication’s social channels, or wanting to build your own following.
    Where
    Main Building - Room B




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Deepa Lakshmin