Heidi Dale Allen

Nikwax

Heidi Dale Allen is VP, Marketing for Nikwax North America where she drives communications, creative direction, and business strategy for the 50-year-old brand. She enjoys fusing her creative and analytic strengths to develop strategic solutions that effectively build brand awareness and gain consumer loyalty while being laser focused on business performance and profitability. Possessing a lifelong passion for creating and fabricating, the core of her work ethic is the motto “get **it done”, allowing her and her team to try new things, iterate, and stay nimble. Heidi is also a self-professed gear care nerd and is also always open to chat about how to care for outdoor clothing, footwear, and equipment over a libation of your choice.

All Sessions by Heidi Dale Allen

  • Day 2 l Tuesday, Sept. 29th


  • 11:00 AM  - 11:50 AM
    Policy shifts at the federal and state level are reshaping how outdoor brands operate, from public lands access to trade regulation. This session brings together executive-level voices across the industry for a roundup of what's changed, what's coming, and what it means for your business. Expect a fast-moving conversation covering the policy issues execs can't afford to ignore, with practical takeaways for staying ahead of regulatory shifts rather than reacting to them after the fact.
    Where
    Main Building - Room D




Share

Heidi Dale Allen