James Warner-Smith

Hipcamp

James Warner-Smith leads global PR at Hipcamp, overseeing communications across North America, Australia and the UK. He has spent more than a decade in the camping industry, working across outdoor media, marketing and travel. Before moving into PR, James was part of the team behind Cool Camping, the UK’s leading camping website, where he edited its bestselling guidebook series, with work also appearing in The Guardian and on the BBC. At Hipcamp, James draws on marketplace data, consumer behavior and stories from landowners to uncover emerging travel trends and understand how and where people are getting outdoors. Hipcamp connects campers with unique places to stay on private land, currently opening access to more than 5 million acres around the world.

All Sessions by James Warner-Smith

  • Day 3 l Wednesday, Sept. 30th


  • 11:00 AM  - 11:50 AM
    Where is outdoor recreation headed next — and how do we know? This breakout session brings together three data-driven perspectives on the future of participation across public and private land and water. Eric Slayman of The Dyrt, James Warner-Smith of Hipcamp, and Alex Maier of onWater will each share insights from their platforms, spanning public camping trends, private land and unique stays, and public land and waterway usage. Together, this panel offers a fuller picture of where campers, paddlers, and outdoor adventurers are headed in 2027, and giving media, brands, and destinations the data to plan smarter for the year ahead.
    Where
    Main Building - Room C




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James Warner-Smith