Jennifer Krupey is Vice President of Marketing at HydraPak, a leading performance hydration brand, overseeing global brand strategy, product marketing, and go-to-market initiatives across run, outdoor, and cycling categories.
With 20+ years in marketing and communications, she’s held leadership roles at Booyah Advertising, Viget Labs, TIG Global, and GMMB before joining HydraPak. There, she turns consumer insights into growth strategies linking product innovation, retail execution, and authentic brand experiences, positioning HydraPak at the forefront of trends like sustainable racing and refill-based hydration.
Jennifer brings practical expertise in category leadership and partnerships within the outdoor industry. She holds a B.A. in Political Science from UCLA.
