Kelly is a brand girlie through and through, focusing much of her time and energy on bringing the Smartwool community to life. She leads organic social and community efforts, building connection through storytelling, events, partnerships, athlete relationships, and advocacy.
At the core of her work is a belief that the best brands are built with people, not just for them. She is passionate about creating moments that feel real, inclusive, and rooted in the outdoors, whether that’s through a campaign, a trail run, or a small community gathering.
Based in Colorado, Kelly draws daily inspiration from the mountains and the people who spend time in them. Outside of work, she is usually chasing time outside with her family, finding joy in the same experiences she works to create through the brand.
