Kristin Hostetter

Outside Business Journal
 https://www.outsidebusinessjournal.com/

Kristin is the Editorial Director of Outside Business Journal, a digital and award-winning print magazine that serves the outdoor industry. From 1994 through 2015 she served as BACKPACKER magazine’s gear editor and authored four books including BACKPACKER’s Complete Guide to Outdoor Gear Maintenance and Repair, Don’t Forget the Duct Tape, Adventure Journal, and Tent and Car Camper’s Handbook. Hostetter was the voted Editor of the year at the 2018 Outdoor Media Summit and is the co-founder of the Plastic Impact Alliance.

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All Sessions by Kristin Hostetter

  • Sept 29, 2021 Wednesday


  • 11:00 AM  - 11:50 AM
    Rebranding is a pain in the ass. It’s expensive, it’s hard and it’s not something to take on without good reason. Yet the risks are often outweighed by the benefits when done correctly. These companies have gone through successful rebrands and this session will examine four different case studies from a publisher’s perspective, an agency and conference perspective, a hard goods perspective and a supplement brand’s perspective.
    Where
    Room 1




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Kristin Hostetter