Kristin Hostetter

SNEWS | The Voice

Kristin is the Editor of SNEWS, a digital and print magazine that serves the outdoor industry. From 1994 through 2015 she served as BACKPACKER magazine’s gear editor and authored four books including BACKPACKER’s Complete Guide to Outdoor Gear Maintenance and Repair, Don’t Forget the Duct Tape, Adventure Journal, and Tent and Car Camper’s Handbook. Kristin lives in Massachusetts with her husband and two sons, all of whom love to join in on her adventures whenever possible.

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All Sessions by Kristin Hostetter

  • Sept 29, 2021 Wednesday


  • 10:00 AM  - 10:50 AM
    In 15 months, Gearmunk grew their email list (The Stoke) from less than 1,000 to 235,000 while maintaining a 71% open rate and list growth rate of 1.5% a month. SNEWS, one of two B2B titles at Active Interest Media (AIM), is run by a two person team. Yet email list growth exceeds industry benchmarks and open rates hover over 60%, the highest in the portfolio. Korkers, a leader footwear traction, grew email revenues 1053% during Q4 YoY, by introducing an upsell/cross-sell automated email program. These panelists will share best practices to growing email lists, attaining unusually high open / click-through rates and sharing what it takes to grow email revenue by 5 digits, year over year.
    Content Amplification
    Content Monetization
    Where
    TBA




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Kristin Hostetter