Kristin Hostetter

Outdoor Business Journal & Plastic Impact Alliance
 https://www.outsidebusinessjournal.com/

Kristin is the Editorial Director of Outside Business Journal, a digital and award-winning print magazine that serves the outdoor industry. From 1994 through 2015 she served as BACKPACKER magazine’s gear editor and authored four books including BACKPACKER’s Complete Guide to Outdoor Gear Maintenance and Repair, Don’t Forget the Duct Tape, Adventure Journal, and Tent and Car Camper’s Handbook. Hostetter was the voted Editor of the year at the 2018 Outdoor Media Summit and is the co-founder of the Plastic Impact Alliance.

Social Profiles

All Sessions by Kristin Hostetter

  • Sept 28, 2021 Tuesday


  • 1:00 PM  - 1:50 PM
    In 15 months, Gearmunk grew their email list (The Stoke) from less than 1,000 to 235,000 while maintaining a 71% open rate and list growth rate of 1.5% a month. SNEWS, one of two B2B titles at Active Interest Media (AIM), is run by a two person team. Yet email list growth exceeds industry benchmarks and open rates hover over 60%, the highest in the portfolio. Korkers, a leader footwear traction, grew email revenues 1053% during Q4 YoY, by introducing an upsell/cross-sell automated email program. These panelists will share best practices to growing email lists, attaining unusually high open / click-through rates and sharing what it takes to grow email revenue by 5 digits, year over year.
    Content Amplification
    Content Monetization
    Where
    TBA




Share

Kristin Hostetter