Lauren Bigelow is the Marketing Manager for Worn Wear at Patagonia. Worn Wear is Patagonia’s used gear and trade-in program, launched in 2013. Lauren leads strategy and content across all Worn Wear marketing and social channels. Her scope includes supporting the North America resale business, global resale brand strategy, and repair through the lens of circularity. Lauren came to Patagonia after a one-year hiatus enjoying off-the-grid regenerative farming in the PNW and a 4-year stint at Levi’s® overseeing the development of their global sustainability marketing program and launch of Levi’s® SecondHand. Lauren enjoys combining research, creativity, and love for the planet to educate and inspire people to change the way they buy and relate to stuff. Beyond inspiring mass behavior change behind the curtain of amazing brands, Lauren is happiest outside hiking, backpacking, gardening, and enjoying her yoga practice.