Lloyd Vogel is the CEO and co-founder of Garage Grown Gear, supporting the growth of small and cottage brands, providing quality UL gear, and cultivating an inclusive outdoor community. A lifelong Midwesterner, he discovered his love for the outdoors in the lakes and streams of the Boundary Waters Canoe Area.
Lloyd is a fierce advocate for small brands, an unapologetic ultralight weenie, and an all-too-frequent LinkedIn poster. Originally a high school special education teacher, he brings a relationship-first approach to business. By prioritizing people in decision-making, GGG prides itself on being a collaborative—not competitive—retail platform.

