Massimo Alpian

Massimo Alpian is Global Director of Brand Communications at Tracksmith, bringing nearly two decades of experience across NGOs, brands, agencies, and retail — including 15 years shaping communications for legacy endurance and outdoor brands. He sits at the intersection of marketing and social impact, specializing in inclusive brand storytelling, CSR strategy, global PR, athlete and ambassador management, and large-scale press events. His work centers on representation, social justice, and climate action within the sports world. Beyond his role at Tracksmith, Massimo serves on the boards of several non-profits dedicated to changing sport for the better — driven by a mission to help athletes and outdoor enthusiasts love what they do, every single day.