Matt Moreau is the founder and CEO of The Landmark Project, an outdoor lifestyle brand known for art-forward apparel that champions America’s wild places. With a background in illustration and a passion for conservation, Matt has built Landmark into a national presence, with products carried in national park stores, REI, and more than 1,000 independent retailers.
Collaborating with the U.S. Forest Service, National Wildlife Federation, National Forest Foundation, and Leave No Trace, Landmark blends design, storytelling, and advocacy to inspire people to get outside and protect the places they love. Matt’s approach proves that activating a community around conservation is not only good for the planet but also good for business.
