Matt Tucker

Circana

Matt Tucker is Executive Director and industry analyst for Circana’s Sports Equipment practice, where he helps brands and retailers navigate the evolving outdoor and sporting goods landscape.

At Circana—known for transforming complexity into clarity through the most complete view of the consumer—Tucker delivers actionable insights that drive growth across the industry. Tucker is a trusted guide for manufacturers, retailers, and industry associations.

He regularly presents at events including Outdoor Retailer and the Bicycle Leadership Conference, and has contributed to Outside, SGB Online, Wall Street Journal, Modern Retail, Bicycle Retailer and Industry News, and Shop Eat Surf. Tucker joined Circana in 2019 following its acquisition of SportsOneSource’s SSI Data, where he led client solutions and helped develop data-driven strategies for the outdoor and active lifestyle markets.

All Sessions by Matt Tucker

  • Day 2 l Tuesday, Oct. 28th


  • 12:00 PM  - 12:50 PM
    Matt Tucker, Executive Director, Client Development - Sports Equipment at Circana, will share sales data for outdoor product categories for the fall and winter seasons. Learn about which product categories and brands are doing well, while also listening to their forecasts for the year ahead, and how you can leverage retail sales data to make informed decisions and drive revenue growth. Gain exclusive insight into the market, hear strategies for success from leading outdoor brands, and learn how you can adapt quickly to a changing outdoor market.
    Where
    Keynote Stage – D&SNG Train Museum

  • Day 3 l Wednesday, Oct. 29th


  • 10:00 AM  - 10:50 AM
    From shifting demographics to new spending habits, today’s consumer trends are reshaping the outdoor industry at every level. This executive session delivers a data-driven look at the current state of the industry, highlighting where demand is growing, where it’s slowing, and what’s next. Gain the intelligence you need to make bold, informed decisions in a rapidly changing market.
    Where
    Keynote Stage – D&SNG Train Museum




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Matt Tucker