How to Build, Manage and Measure an Ambassador Program
1:00 PM - 1:50 PM
Many brand ambassador programs in the outdoor industry kick serious ass. But let's be honest, most are informal, unclear and mediocre at best. The ones that kick ass have specific goals, deliverables and are measured so that they maximize value for both the brand and the ambassador. Listen to these experts share their secrets on building managing and measuring their programs.