Michelle Fleming

YETI

Michelle Fleming is Senior Manager of Product Marketing at YETI, where she leads global launch and sustainment strategy across the company’s product portfolio, from initial positioning through long-term growth. With more than 20 years of experience in the outdoor industry, she specializes in go-to-market strategy, product launches, and connecting brands with both new audiences and core communities. Michelle is passionate about building collaborative, innovative teams grounded in trust, transparency, and autonomy to deliver meaningful business impact. Outside of work, she enjoys championing her peers in the outdoor industry, fishing of all kinds, hiking, cooking over open flames, travel, and taking her nieces and nephews to concerts where she learns about music she’s never heard of.

All Sessions by Michelle Fleming

  • Day 2 l Tuesday, Sept. 29th


  • 11:00 AM  - 11:50 AM
    Outdoor brand budgets are tight, teams are lean, and expectations keep climbing. Marketing leaders at some of the industry’s most iconic brands, from YETI to Mountain House to NEMO's PR team, will get real about the resourcing challenges facing marketing departments across the outdoor industry right now. The session will cover topics from making headcount decisions to allocating spend outside of your in-house team to where dollars actually move the needle. Attend if you want an honest look at how established brands are prioritizing spend, structuring teams, and making the case internally for the resources marketing needs. Ideal for marketing leaders navigating their own budget conversations.
    Where
    Main Building - Room C




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Michelle Fleming