Michelle Fleming

Outdoor brand budgets are tight, teams are lean, and expectations keep climbing. Marketing leaders at some of the industry’s most iconic brands, from YETI to Mountain House and more, will get real about the resourcing challenges facing marketing departments across the outdoor industry right now. The session will cover topics from making headcount decisions to allocating spend outside of your in-house team to where dollars actually move the needle. Attend if you want an honest look at how established brands are prioritizing spend, structuring teams, and making the case internally for the resources marketing needs. Ideal for marketing leaders navigating their own budget conversations.