MJ Carroll is the Director of Brand Marketing at HEST, where she’s spent the past five years shaping brand strategy, leading go-to-market launches, and building a passionate community around sleep and comfort in the outdoors. With 17 years of marketing experience across the outdoor and ski industry—including roles at agencies, startups, global corporations, and as a freelancer—MJ brings a deep understanding of how to connect storytelling with business growth. She also started HESTIVAL, HEST’s annual brand experience that brings together outdoor enthusiasts for a weekend of music, camping, and community.
Whether launching new products or creating memorable brand moments, she is driven by a love for the outdoors and a belief in the power of purpose-driven marketing. MJ considers herself lucky to have been born and raised in Durango, and still call the Southwest home where she enjoys backcountry skiing, trail running, mountain biking, boating and spending time with her community of friends and family.
