Nancy Prichard Bouchard, Ph.D., has been a writer, athlete, and communications consultant in the outdoor world for more than 30 years. She handles media relations for Five Ten/adidas. Her writing has appeared in Outside, Men’s Journal, and Playboy magazines, and appeared on The Today Show, ESPN, National Geographic TV and PBS. She is a former editor of Rock and Ice magazine and was a sponsored climber for more than a decade. She met her husband, John Bouchard, while they both were competing in the X- Games, and they have raised their three children with the same enthusiasm for outdoor sports that they both share.
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