Noah is an adventure storyteller. He shares short and long form videos on TikTok and YouTube where he has amassed 12.9 million likes and 160 million views, respectively. His aim is inspire more people to experience the joys of outdoor rock climbing.
All Sessions by Noah Kane
(Day 3) Nov 01, 2022 Tuesday
TikTok Content Strategies for Brands and Publications
11:00 AM - 11:50 AM
People. TikTok is the future. Whether you like the channel or not is irrelevant… but you might as well learn to like it. Outdoor brands and publications will adopt the platform just like they did Facebook and Instagram 10 years ago. Our advice? Hop on board now while the algorithms still favor newcomers. But showing up is only half the battle. Knowing what to say (and being consistent with your message) is the more difficult half. Listen to three TikTok superstars that honed in on their message, and thus, audience, early on.