Rachael Lyon is the Director of Public Relations and Social Media for Victorinox Swiss Army North America. She’s spent the last two decades working with some of the world’s most recognized and innovative brands like Dell, iRobot, HP, Johnson & Johnson, Microsoft, Napster and Nuance to create “a-ha moments” for consumers. A Texas native, Rachael lives in NYC’s East Village and spends her off time restaurant hopping dog friendly spots in the city with her rescue dachshund Chance.