Executive Track
September 28, 2026 @ 9:03 am - August 29, 2027 @ 4:00 pm
$199.00 – $1,899.00
Executive Tickets are for…
– Executive leaders of product companies or retailers
– Executives of non profit, please purchase an Industry Ticket
– Executives of agencies or other service provider, purchase a Service Provider Ticket
All Inclusive Tickets Include
– Nights of 9/28 & 9/29 at Crowne Plaza Resort Asheville
– All meals and receptions ($400+ value)
– Excursions
– Airport shuttles
– The best education for CEOs in the outdoor industry
Schedule for The Executive Track
Monday, September 28
10:00 AM – 5:00 PM
Registration
1:00 PM – 5:00 PM
Services Speed Date
6:00 PM – 9:30 PM
Opening Night Reception at Sierra Nevada Mills Campus
Tuesday, September 29
8:00 AM – 8:50 AM
Breakfast
9:00 AM – 9:50 AM
Opening Keynote
10:00 AM – 11:00 AM
A Lesson in Valuations and Other Founder Advice
Eoin Comerford (Outdoor Unfiltered), Stephen Regenold (Regenold.co), TBD, TBD
Eoin Comerford (Outdoor Unfiltered), Stephen Regenold (Regenold.co), TBD, TBD
11:00 AM – 12:00 PM
State and National Policy Roundup: Tariffs, PEA Regulation and Public Lands
Travis Campbell (Eagle Creek), Jonathan Jarosz (SOBAN), Carly Fox (The Conservation Alliance)
Travis Campbell (Eagle Creek), Jonathan Jarosz (SOBAN), Carly Fox (The Conservation Alliance)
12:00 PM – 1:00 PM
Lunch Keynote: Circana Industry Trends
Matt Tucker (Circana)
Matt Tucker (Circana)
1:00 PM – 2:00 PM
Issue Processing Workshop
Moderated by Deanne Buck (BRANWYN) and Aaron Ambuske (HEST)
Moderated by Deanne Buck (BRANWYN) and Aaron Ambuske (HEST)
2:00 PM – 6:00 PM
Excursions (Optional)
6:15 PM – 9:30 PM
Night 2 Reception at Crown Plaza Resort
Wednesday, September 30
7:00 AM – 7:40 AM
CEO Morning Coffee
8:00 AM – 9:50 AM
Ask Me Tell Me Group Activity
Get answers to your toughest questions from peers who’ve already solved them.
Get answers to your toughest questions from peers who’ve already solved them.
10:00 AM – 11:00 AM
State of the Industry & A Look Ahead
Gabe Maier (Grassroots Outdoor Alliance), Matt Tucker (Circana), TBD
Gabe Maier (Grassroots Outdoor Alliance), Matt Tucker (Circana), TBD
11:00 AM – 12:00 PM
Shrink to Grow: 3 Case Studies in Channel Strategy
Jennifer Krupey (Hydrapak), TBD, TBD
Jennifer Krupey (Hydrapak), TBD, TBD
12:00 PM – 12:50 PM
Closing Keynote
TBD
1:00 PM – 2:00 PM
Outdoor Media Awards
2:00 PM
Conference Over
2:30 PM – 6:00 PM
Group Hike to Local Hidden Gem
2026 Speakers
Deanne Buck, CEO, BRANWYN — Experienced executive with a track record in outdoor-industry turnarounds and transformational growth. Previously led the PNW’s largest VC conference.
Gabe Maier, President, Grassroots Outdoor Alliance — Catalyst for independent specialty retailers and vendors through education, events, and collaboration.
Eoin Comerford, Former CEO of Moosejaw, Outsize Consulting — Advising outdoor industry brands on growth strategies and writing a column on outdoor business.
Aaron Ambuske, Founder & CEO, HEST — Developing premium portable mattresses and sleep systems that bring residential comfort to the outdoors.
Jennifer Krupey, Vice President of Marketing, HydraPak — Overseeing global brand strategy, product marketing, and growth initiatives across run, outdoor, and cycling.
Matt Tucker, Executive Director & Industry Analyst, Circana’s Sports Equipment — Delivering data-driven insights and strategies that help outdoor and sporting goods brands drive growth.
Stephen Regenold — Journalist and entrepreneur; founder of GearJunkie.com; 50+ NYT outdoor adventure articles.
