Rachel Cavanaugh

JamNet

Rachel is a journalist, content strategist, and media expert with two decades of experience spanning print, digital media, and brand storytelling. Her work has been featured in Men’s Journal, MSN, GearJunkie, Outdoor Life, The Independent, The Hollywood Reporter, Bustle, Elite Daily, and Digital Trends, covering everything from outdoor adventure and travel, science, technology, and lifestyle. She’s held editorial roles at Nike and Columbia Sportswear, where she led the launch of the brand’s first digital magazine.
Today, she’s a freelance writer on BDG’s commerce team and the founder of JamNet (Journalist and Media Network), a platform that connects journalists with PR professionals, brands, and small businesses. A lifelong outdoor enthusiast, she splits her time between Oregon and Baja—chasing wind, exploring wild places, and telling stories that spark curiosity and connection.

Interested in joining JamNet to be connected with journalist requests, press trip opportunities, and more?
Journalists and Content Creators—sign up here. Brands and PR Reps—sign up here.

All Sessions by Rachel Cavanaugh

  • Day 3 l Wednesday, Oct. 29th


  • 11:00 AM  - 11:50 AM
    Simply put: The old PR playbook no longer works. As lines between PR, brand marketing, and content creation blur more every day, this session dives into fresh and effective ways outdoor brands and their PR teams are connecting with media and creators that goes beyond stale pitching tactics. Discover new tricks (and tools) to cut through the noise and inspire authentic coverage.

    To get the most out of this talk, consider joining JamNet and play around before you arrive:

    – Journalists and Content Creators — Click here!
    – Brands and PR Reps — Click here!
    Where
    Tent – D&SNG Train Museum




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Rachel Cavanaugh