Sara is the Marketing Manager for Denovo Brands located in Bentonville, Arkansas. She has 7 years of experience in the outdoor industry building and marketing several brands including Kijaro and Equip. She leads a variety of marketing efforts including events, advertising, social media, content creation, SEO, and more. This wide range of experience has given her a broader understanding of SEO across a variety of platforms and how to leverage a brands content and data to increase sales and brand awareness. A self-proclaimed nerd, Sara loves digging into data and views marketing and advertising as a type of science. Sara loves exploring the Northwest Arkansas area with her husband and 2 dogs, Waffles and Teddy.