Scott Holley


Scott Holley is Executive Director of the Lassonde Entrepreneur Institute at the University of Utah’s Eccles School of Business. Before that he lived the founder exit story firsthand: he led the search-fund buyout of Eddyline Kayaks in 2017, built it into the top-reviewed touring and recreational kayak brand on paddling.com, expanded manufacturing into the US and Mexico, took investment from RZC Partners (the Walton family’s outdoor-focused private equity firm), and sold the company to Jackson Kayak in February 2025. A former investment banker and strategy consultant, he holds a finance degree from Utah and an MBA with distinction from Harvard Business School.

All Sessions by Scott Holley

  • Day 2 l Tuesday, Sept. 29th


  • 10:00 AM  - 10:50 AM
    Four speakers, four exits, four different types of outdoor industry companies (Eoin Comerford sold his retailer, Moosejaw, to Walmart, Scott Holley sold Eddyline Kayaks to Jackson Kayak, Ryan Hayter sold his agency, Hayter Communications, to Williams Helde, and Stephen Regenold sold his media company, Gear Junkie, to AllGear). These panelists are ready to share what went well with their deals as well as cautionary tales on how valuations can flip in an instant. Founders and executive leaders weighing an exit, or looking to grow through acquisition, will get honest advice on timing, pricing, and the pitfalls that tank deals. Attendees will come away with tips for increasing multiples while also getting advice for preventing a drop in valuation.
    Where
    Main Building - Room D




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Scott Holley