Seth Beiden

Mountain House

Seth Beiden is a passionate marketer with two decades of experience on both in-house brand side and agency side, uniquely effective at building high-output partnerships between the two. Key focus driving brand transformation, product development and consumer connection across Outdoor Recreation, Lifestyle, Health, Endurance Sports and Military markets. He currently serves as the Director of Marketing, Oregon Freeze Dry and Mountain House.

All Sessions by Seth Beiden

  • Day 2 l Tuesday, Sept. 29th


  • 11:00 AM  - 11:50 AM
    Outdoor brand budgets are tight, teams are lean, and expectations keep climbing. Marketing leaders at some of the industry’s most iconic brands, from YETI to Mountain House and more, will get real about the resourcing challenges facing marketing departments across the outdoor industry right now. The session will cover topics from making headcount decisions to allocating spend outside of your in-house team to where dollars actually move the needle. Attend if you want an honest look at how established brands are prioritizing spend, structuring teams, and making the case internally for the resources marketing needs. Ideal for marketing leaders navigating their own budget conversations.




Share

Seth Beiden