Steven Sashen is the developer and CEO of Xero Shoes • Your Original Barefootware – www.XeroShoes.com. Steven and his wife, Lena Phoenix, started the “Barefoot… PLUS!” sandal business in late 2009; he had returned to sprinting 2 years earlier, at age 45, and experienced almost continuous injuries. An experiment with running barefoot cured the injuries and improved his times. Knowing about the Tarahumara indians in Mexico, who run hundreds of miles in sandals made of tire scraps lashed to their feet, Steven created a high-tech upgrade of that product and launched it online.
