TBD


All Sessions by TBD

  • Day 2 l Tuesday, Sept. 29th


  • 11:00 AM  - 11:50 AM
    Where's outdoor participation headed next, and what should you be building toward? This session breaks down the trends shaping who gets outside in 2027, from shifting demographics to emerging activities to what's pulling people away from screens and into the field. You'll get a clear-eyed look at the data behind these forecasts and what they mean for where to focus your energy now. Expect grounded predictions for executives, marketing leaders, and outdoor media planning their next moves, campaigns, and initiatives.
    Where
    Main Building - Room C

  • Day 3 l Wednesday, Sept. 30th


  • 10:00 AM  - 10:50 AM
    Freelancing sounds like freedom until you're chasing invoices and pitching into a void. This session shares the highlight reels of three successful full-time freelancers who've built sustainable careers in outdoor media. Three successful freelance outdoor gear writers/editors will share what actually pays the bills, how they land repeat clients, and the systems that keep them sane when work is unpredictable. This talk is ideal for both folks just starting out or looking to level-up an established freelance business.
    Where
    Main Building - Room B

  • 10:00 AM  - 10:50 AM
    Resale, repair, and recommerce programs are no longer a nice-to-have, they're a growing piece of the outdoor business model. Three brands from across the industry will break down what it actually takes to build a program that pays off, from logistics and pricing to customer perception and brand loyalty. This session offers a grounded look at the real ROI behind circular business models, for brands weighing whether recommerce is worth the investment or still figuring out how to make it work.
    Where
    Main Building - Room C

  • 11:00 AM  - 11:50 AM
    The outdoor industry is changing fast—and so are the technologies shaping how brands connect with consumers. From AI-driven content platforms to advanced analytics, today’s marketing and media pros need to navigate an ever-expanding toolkit. This workshop will kick off by highlighting the latest tools that matter now: the ones streamlining workflows, personalizing campaigns, and tracking engagement in real time. Learn what’s hype, what’s here to stay, and how to make smart investments that future-proof your DTC e-commerce and marketing strategy. Whether leading a brand, managing media, or overseeing marketing strategy, you’ll leave with a template to sharpen your marketing/media tech stack.
    Where
    Main Building - Room C

  • 11:00 AM  - 11:50 AM
    Growth doesn't come from a single deal anymore, it comes from how well the pieces fit together afterward. This session shares perspective on the current state of M&A in the outdoor industry, from what's driving consolidation across brands and retailers to how to evaluate which acquisitions actually create value versus which just add complexity. Expect practical insights for executives, brand leaders, and CEOs looking to navigate a shifting ownership landscape and build a more resilient, higher-performing business that's stronger together than its parts were apart.
    Where
    Main Building - Room D




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