TBD

Some brands build customers. Others build communities so devoted they'll show up in brand gear on a random Tuesday or head to the middle of the mountains for a brand meet-up they’ve been looking forward to for months. Brand marketers, community managers, and social media mavens will unpack what separates a loyal customer base from an actual rabid following of brand lovers – and how brands can foster the kind of community that drives organic growth and repeat purchases. Expect real examples of clubs, ambassador programs, and grassroots gatherings that built lasting brand loyalty from the ground up.