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Press trips are a major investment for any outdoor brand or destination, and getting the coverage to justify the ROI takes more than a dialed itinerary. This session will share what separates a press trip that generates real coverage from one that generates a nice vacation for attendees. Expect candid advice on guest lists, itinerary pacing, and setting expectations upfront, from both the media and PR sides of the table. This breakout session is essential listening for anyone planning or pitching a press trip.

M&A in the outdoor industry is a mystery to most. Join our panel of esteemed speakers with decades upon decades of combined experience as they pull back the curtain on what actually happens when a brand changes hands – from valuation and deal structure to the negotiations that make or break a sale. This session is built for founders and executive leaders weighing an exit, or looking to grow through acquisition, who want a clear-eyed look at timing, pricing, and the pitfalls that tank deals. Attendees will come away with a sharper sense of what your brand is really worth and how to position it for the best outcome.

Dive into how AI is transforming modern marketing strategies. Our AI-expert speakers will explore three cutting-edge applications reshaping the industry: Learn the basics of AI SEO techniques to optimize your content for AI-powered search engines and voice assistants; Explore AI tools that create cinematic-quality commercials and production content at a fraction of traditional costs; Uncover emerging AI capabilities that give forward-thinking marketers a competitive edge in digital campaigns, personalization, and customer engagement strategies; learn practical insights on the tools, strategies, and results behind building an AI-powered customer service engine that elevates satisfaction while driving revenue and growth.

Policy shifts at the federal and state level are reshaping how outdoor brands operate, from public lands access to trade regulation. This session brings together executive-level voices across the industry for a roundup of what's changed, what's coming, and what it means for your business. Expect a fast-moving conversation covering the policy issues execs can't afford to ignore, with practical takeaways for staying ahead of regulatory shifts rather than reacting to them after the fact.

Tariffs have upended supply chain math for outdoor brands, and the old playbook doesn't apply anymore. This session will dig into how companies are rerouting manufacturing, renegotiating with suppliers, and rebuilding margin in a volatile trade environment. Expect a practical, numbers-driven conversation on where brands are moving production, what tradeoffs come with speed versus cost, and how to build a supply chain that can absorb the next shock instead of scrambling to react.