Will Egensteiner

HEARST

Will Egensteiner has been reviewing products for more than 10 years, testing and writing about everything from climbing gear to video game consoles to cars. He began his career as an intern at Popular Mechanics, then worked as an editor at Outside, spearheading the magazine’s gear coverage and biannual Buyer’s Guide. Now that he’s back, he leads product reviews for PopMech. His favorite stuff to review is still outdoors equipment, and he can tell you from memory what ePTFE stands for.

All Sessions by Will Egensteiner

  • Day 2 l Tuesday, Sept. 29th


  • 11:00 AM  - 11:50 AM
    Pitching an editor, especially one at a Tier A outdoor publication, is part art and part guesswork. That is, unless you know exactly what they want. This session puts three editors on record: Will Egensteiner (HEARST), Jamie Spain (Condé Nast), and Maya Silver (Climbing Magazine) as they candidly share what's landing in their inboxes, what makes them stop scrolling, and where writers most often miss the mark. Expect candid insight into current editorial priorities, oversaturated story angles, and the pitch details that separate a yes from a form rejection. PR pros, freelance writers, and brands itching to catch their big media break, this session is for you.
    Where
    Main Building - Room A




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Will Egensteiner