Zak Shelhamer

Luno

Zak Shelhamer serves as Chief Marketing Officer at Luno, bringing deep expertise across brand strategy, D2C marketing, advertising, and film. A 3x Webby Award winner, Zak has built a career translating creative vision into measurable brand growth. His multidisciplinary approach blends storytelling with performance-driven marketing, and his focus remains helping Luno cut through the noise and forge authentic connections with consumers.

All Sessions by Zak Shelhamer

  • Day 3 l Wednesday, Sept. 30th


  • 10:00 AM  - 10:50 AM
    Resale, repair, and recommerce programs are no longer a nice-to-have, they're a growing piece of the outdoor business model. Three brands from across the industry will break down what it actually takes to build a program that pays off, from logistics and pricing to customer perception and brand loyalty. This session offers a grounded look at the real ROI behind circular business models, for brands weighing whether recommerce is worth the investment or still figuring out how to make it work.
    Where
    Main Building - Room C




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Zak Shelhamer